The concept of link widget is to develop a widget and provide it to other publishers so that they can place your widget in their website that links to your site. Links are provided at the end of the link widget to direct the visitors. Widgets are simple applications that are embedded in websites with the sole purpose to ease particular job/jobs of website visitor. They can vary from simple games to calculators, weather forecasters, calendars, categories, menu etc. They can be simple buttons, menu boxes, scroll bar etc. They are similar to a web browser add-on or mobile applications.
Widgets are useful for the visitors; hence publishers do not hesitate to place them on their website. Here are some of the best practices that you should follow for creating link widgets.
Do not deceive the audience by directing them to unrelated pages. Make sure the link is relevant to the creator and with the content of the link widget. Use appropriate widget anchor text and links that directs visitors to related sites. Deceiving audience can be very harmful. People will finally start avoiding your link widgets. For example, you have a news site and you have a widget that displays latest news on business world. Use appropriate news related anchor text and links to direct them to your news site, rather than directing them to a music site.
The embedded link in the widget should be visible to the end users. Do not hide those links using CSS or other coding tricks. You reduce your chances of getting more traffic in this way.
iii. “Crawl able” code:
Widgets are simple software applications that contains snippet of codes. To enhance the acceptability of your code/widget in web world, make sure that your code does not increases the loading time of the widget displaying site. An important thing to note is to use HTML or any other programming language that search engine crawlers find easy to crawl.
iv. Custom made Widgets:
There are several services offered online for creating widgets. Consider these services to create a custom-made widget. Custom-made widgets increase the level of uniqueness with the right keywords in your anchor text and in links. Also you may include your brand name with those keywords.
v. Submit in Link Widget directories:
Increase the chances to get found by submitting your link widgets in widget directories. People who intentionally want to include widgets in their website search such directories.
Advantages of using Widgets in link building
i. A persistent and a disseminated brand presence on other websites. This increases your site awareness in web world and in search engines.
ii. An increase in the number of inbound links to your site. The more useful your link widget is, the more people will use them in their website. Hence increasing the quantity of inbound links.
iii. You also get directed traffic for your site from these widgets.
iv. With the use of widgets, you have complete control over the anchor text in your link.
The most helpful of the link widgets can also faint in the market without correct promotion. Here are some of the promotional tactics for making widgets easier to find and distribute.
i. Create a separate page for your widget on your website. Use proper SEO techniques for that page. Include that page on your homepage.
ii. Self-promote by embedding widget in your own site. Ask your partner sites and business related sites to include your widget.
iii. Popularize your link widgets in social media channels, profiles and emails.
iv. Partner with some sites to include widgets.
v. Get early feedback from such sites and straightaway go for correction.
A publisher always wants to enhance the experience of his/her users. Therefore, create demanding link widget to get more and more backlinks to your site.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.