Before getting into the topic, let’s first get into the question “What exactly is Meta Data“?
The Definition Of “Meta Data”:
The actual meaning of Metadata is “data about data” where it informs about the content quality, condition with its various characteristics. In common language we can say that Meta data helps an user to locate and understand about the data.Meta data provide correct information to people, which they are searching in search engines.
Metadata is the simple information that search engine will drag from your web page and display in search results. Basically metadata has two fundamental strategies and they are:
- Supports your on page SEO
- Determine whether searcher click through your page or not
Meta data is used for images, videos, spread sheets and web pages. Metadata for web pages contain web page descriptions of the page content. Meta data can be created both manually or automated. Automated optimization is more elementary whereas manual Meta tag optimization is more accurate.
The important component of Meta data are title, description and keyword.
A. What is Meta Title?
The important aspect of Meta data is the title that describes what is the web page is all about. Just as we human beings have given designation to our work, similarly title works for the web page. In Search engine optimization Meta data title helps search engines to know about web page.
B. What is Meta Description?
Meta data description means the summary of your web page. After knowing what is your page is all about through title now its the turn of mete data description to give information about your web page. What are the contents present in your web page and what are these going to describe?
C. What is Meta Keyword?
Keyword describes each page’s value to search engines. Unlike Meta data optimization Keyword is also informing about web pages but the only difference is that keyword is describing the content on the page to show people the accurate result in search engines, what they are actually looking for.
Meta data and its three main components give significance to Meta data optimization, which follows the basic format of WHO, WHAT, WHERE, WHY and HOW like:
- Who created the data?
- What is the content of the data?
- When the data was collected?
- Where is the geographic location?
- Why the data is created?
- How the data is processed?
In Metadata optimization you need to follow guidelines when you are adding title tages and meta descriptions.
1. Add a call to action in your Meta title and descriptions to persuade visitors.
2. Prepare Meta tags yourself, so that you can rewrite with changed business environment.
Attract readers to go through your web page and full story to give detail information about you.
Why Meta Data Optimization:
I. Consistency: Metadata information helps to understand the difference in between used terminologies like ‘clients’, ‘customers’ or ‘revenues’ or ‘sales’.
II. Clarity: Metadata clears confusion during determining the associations between entities stored within data environment. like if “benefits are mentioned in one application by customer and benefits are mentioned as participation in other application here meta data differentiate these two situations through providing two different definitions.
III. Clarity of data lineage: Origins of particular data set maintained by Meta data defined information at attribute level.
Meta data is categorized in three broad distinctive ways on professional level.
- Business Metadata – Business metadata includes business term data files to measure data quality metrics and provide best business informational tools.
- Technical Metadata – This is the easiest metadata use in various tools and applications to create maintain and utilize data. It includes database system names, table and column names, sizes, data types to maintain values.
- Operational Metadata – Operational metadata is used in run-time environments that contain data file sixe, date and time of last load updates, backups to create update and restore all data.
Role of Metadata in Search Engine Optimization?
Metadata is managing several forms which providing information to give real value to web page contents. The supporting number of functions to give actual meaning to your content is: location, discovery, documentation, evaluation and selection. In SEO Metadata plays a very important role. Because every search engine use metadata optimization to determine the relevance of websites. Meta data work as a tool that web masters utilize to inform about their web page to users and search engines. Meta data optimization never hurts the site, it only help to boost the traffic.
1. Role of Meta title?
Meta title is a HTML code that specifies name of a particular site. Meta tiles are shown as search result of particular page for users.It is called as the primary attraction for both users and search engines. It has given more weightage in search engine algorithms. A perfect meta title always bring good traffic for your website. An accurate title always wins readers heart because it picks most matching query of readers. Suppose you want to know about South Korea Business trends. So when you search for it, “South Korean business trends” will suits near to your search instead of “Korea business traits”.
2. Role of Meta Description?
Meta description, the HTML attributed concise explanation of web page contents are technical illustration of Meta description.
Meta description is important for uses to gain information by clicking on search engine result pages. It gives the direct relevance of the web page and defines the difference of each page description of the website.
3. Role of Meta Keywords?
Meta keyword, describes the topic of particular web page. Unique keywords with unique contents provide concise and attractive public in larger scale.
SEO Best Practices To Optimize Meta Data:
Meta data works as a mini marketing tools that proves its 100% efficiency when searcher gets the exact query what he/she is searching for. Great Meta data can increase conversion click-through procedures. Meta data the code of your website plays a major role is search engine ranking. Search engine spiders use the web page information to determine the values of website and rank according to that. The best SEO practices for Meta data include readability and descriptive appealing data to search engines. Quality content, clean code and good URL structure help the metadata to provide best optimization in all major search engines.
1. SEO best practices for title tags:
Title tag appears at the top of the browser window on search engine results page. Spider first sees it then it qualifies the readers. For effective SEO value the title tag should contains 10 to 60 characters. it is a relative guideline to build perfect meta-title. Never use company name in mete title instead of keywords.
2. SEO best practices for meta description:
Show your website information to public through your Meta description. Write almost 150 characters in your metadata description with clear and short sentences to avoid visitor’s confusion.
3. SEO best practices for Metadata keywords:
The keyword should contain 4 and 10 keywords, list your keywords with comas and build through major targeting search phrases. You must maintain keyword density to control your keyword utilization and avoid the keyword stuffing process. Relevancy of the keyword is the basic demand of every keyword for its content.
Where we are describing all about Meta data optimization there the introduction to Meta Robots tag is also necessary for SEO perspective.
If in a website does not have robot tag then search engines will index it. There are four type of meta robots tag available such as index-follow, index- nonfollow, No index- follow, No index nofollow.
With the software like Dreamweaver you can visit code view, get the meta information and search your required meta title, description and keywords to change and replace your code.
Meta Data Optimization Tools:
MozBar is a web browser extension available for Google chorm and Mozila Firefox to provide valuable metrics for a webpage for better SEO prospective. It is available in both free and paid version.
It is a link analysis tool that provides relevant linkscape like Google or other search engine provides. You can receive huge amount of information about your competitor website through Open site explorer. Evaluate your own links and website streght through this tools by analyzing your strengths and weaknesses. It basically inform you about
- Page authority
- Domain authority
- Linking root domains
- total links
- social signals
This tool help webmaster to analyse their web pages and meta tags.
It helps to analyse your competitive website with your website on internet find the key phrases density of both website keywords.
Enter your used words to find similar words that can help to increase your website rank.
It will clean up your keyword lists by removing bad words and unwanted keywords.
This is all about meta data optimization in advance SEO. If you enjoyed reading this and want to include some points of your own, then feel free to comment below. Stay Tuned for more Micro guides in SEO.Advanced & Detailed SEO Guide To Drive Your Business Ahead.