Once an AdSense applier accepts the Terms and Conditions, he/she must adhere to the following AdSense policies. It is required that all the pages and sites, where you have displayed ads, should follow and comply with these policies. If a webpage fail to comply with the following policies without permission from Google, Google reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further participation in the AdSense program. To get you started, here are some of the most important and commonly violated AdSense policies below. These simple rules aren’t a comprehensive list of all the AdSense policies, but following them will help keep your account in good standing:
i. Clicks and Impressions:
Google ads are continuously monitored in order to protect the advertisers from inflated costs. It keeps a check (on both automated systems and human reviews to protect your interests as well as those of the advertisers. Here are some of the restrictions which you should not cross while displaying ads.
- Don’t click on your own Google Ads. If you want some information about your advertiser or about the products displayed in the ads, type the URL of the ad into the browser’s address bar. Clicking on your own ads for any reason is strictly prohibited.
- Don’t ask anyone to click on your Google Ads. You are not allowed to encourage users to click on your ads. This is a strict prohibition. Recommending them directly-indirectly, using third party sites or via email is not allowed. Visitors should click on the ads only if they are interested in it, not to raise you money or for a cause. Any unfair means will lead to serious repercussions.
- Choose the location of your ads carefully. You are not allowed to place your ads near some interactive content on your website to trigger some accidental clicks. Misguiding and misdirecting is a strict restriction in AdSense. You are not allowed to use tricks to deceive a user. Make sure that your ad does not camouflage with your website completely. They should not be placed under misleading headings which misdirects the audience. Maintain a decent and sufficient space between ads and page controls.
- Be Aware of how your site is promoted. Publishers need to take utmost care of the ad campaigns which have been set up in third party sites with the sole purpose of earning traffic. Popups in third party sites sometimes force the visitors to click on your site/ad is not allowed in AdSense. Any kind of software application should not be used to get more clicks. A web page must comply with Landing Page Quality Guidelines.
- Use Google Analytics. Use Google Analytics to get the results of your sites traffic. With the use of this tool, you can take various steps to maximize your site’s traffic. With this, you can know different sources of your traffic which allows you to create audience related content. Learn more about Analytics.
ii. Content Guidelines:
Publishers are completely responsible for the content on each and every page of their website even if the content is written by someone else such as in content generated sites like Bukisa or Hubpages.
- Content Restrictions. Google Ads should not be placed alongside restricted content such as adult-mature, gambling related, copyrighted etc. All of your webpages should comply with these content related AdSense policies. This is one of the most important AdSense policies which you simply cannot violate.
- Create Site with Unique Content. Providing fresh, new and high quality content will get you more traffic and more ads. Enhancing and enriching user’s experience is the foremost criteria of any website. Avoid hidden text, links in your content. There is a list of Webmaster guidelines which is needed to be followed. Serious action may be taken against those domains which don’t add any value to users’ experience.
iii. Tampering With Ads:
Once you have got your AdSense Code, you are not allowed to tamper with it. You cannot place those codes in restricted area on your web page. You are not allowed to place them in areas with violates AdSense policies such as in pop-ups, softwares, or on sites that mime Google.
- Do not tamper with AdSense Code. You are not allowed to alter any part of the code. Simply insert the codes on your HTML codes. You cannot change the layout, behavior, or targeting of the ads. Any action upon the ads should only be taken once you are asked to do so by Google.
- Do not use pop-up prompts, automatic software installations. Do not accidentally trick your visitor to get more clicks on your ads. Google requests its publishers to not to use pop ups in their landing page. Automatic software installations should also be avoided.
- Google Trademarks. Framing or miming Google is strictly prohibited. Publishers are not allowed to use any brand features such as Google trademarks, logos, webpages, or screen shots without prior consent from Google.
iv. Disabled Ads or Accounts:
Violating these policies and rules may lead to disabling of your ads and ultimately AdSense Accounts. The only way to re-enable your account is to be responsive to Google’s notifications and to its emails. If you are notified about some problems regarding your web page (parts of web page that do not comply with policies), then take quick steps to repair them.
A complete list of Google AdSense Program Policies can be found out on Google AdSense Help. We would advise you to understand the rules and comply with policies.
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