Many people might not understand the concept of SEO personalized search. Everyone wants a personal trainer, personal coach, personal doctor isn’t it? Search Engines are also going for the same game. Google has recently said that their goal is SEO personalized search results. Now for example, if you are living in London, and searching for “best hotels”, Google will display the results of best hotels in London instead of showing the results of best hotels in world. This happens because Google uses your search history, IP address and location to display relevant results. It becomes just like a personal search engine, hence personalization. Search engines examine behavior of users before displaying results.
So now must think where does SEO stands in all this?
In the above paragraph, it is concluded that different querier will have different results. A search for the same keyword in the same search engine will produce different results. This is called real time results. These results are based on querier’s behavior. There are no true rankings any more. My 1st results page will differ from yours.
Every search is tailored and manipulated. The top 10 search results are dynamic for users. Previously personalized search results were given only to signed users which allowed Google to use their web history. But now, personalized search results are obtained for all the users. To appear on the personalized search engine results, you have to have the following qualities in your content. This is more of a like personalized SEO.
A. Provide Relevant Content:
Your content needs to be more and more relevant to rank for targeted terms. Do not concentrate on a single keyword as you would want your site to rank for different searchers who will use different keywords. Providing quality content is still the basic requirement of SEO. This will warrant returning of a visitor and it increases the likelihood of content sharing.
B. Be Fresh:
Google wants to deliver fresh and updated content and personalize it to its users. This falls back to standard SEO arena of indexing and crawling frequency. We have to set forth in promoting our content to users to become a preferred personalized listing but also remember we have to promote content to the search engines too.
C. Be Social:
Build a personalized brand and socialize it with fresh and quality content. Informative content is always liked by people. When people will share your content, it will be recognized by search engines and they will pull up your rank in results page.
Your site should be available in all the media such as mobile, local and moreover social. Make yourself available in all the mediums.
SEO has still got a lot more to give even after the use of personalized search. This has led to the invention of personalized SEO. Give in your suggestions and thoughts on personalized search and its effects on organic SEO in the comments section.
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