Today, only 2.7 billion people have internet access and Internet.org aims to bring the other two thirds of the world’s population online.
“Universal internet access will be the next great industrial revolution,” said Nokia CEO Stephen Elop, who is founding members of Internet.org of Facebook.
Now your next question must be what is internet.org? This is the new formation announced by Mark Zuckerberg, Facebook founder and CEO, joining hands with seven technology companies with the aim of initiating internet access to the two third of the world, who are still not connected.
Now internet.org consists of Facebook, Samsung, Ericsson, MediaTek, Nokia, Opera, and Qualcomm. All intend to partnership by sharing resources, tools at low cost access to online world. The simple aim through internet.org is to attend best business practices with cost effective software and network bandwidth at affordable prices.
Internet.org projects are in undertaking position, Members will flag the potential projects to be develop with high quality and lower-cost smart phones. Development practices are still on the process for data compression tools, building cache systems by creating various frameworks for apps that can reduce bandwidth utilization easily.
This is a initiative by Facebook with the aim of bringing internet access benefits to every corner of the planet through tech industry and telecom industry support.This collaborative initiation will work closely with NGOs, tech firms and mobile operators to make internet more affordable, efficient data accessible with cheaper technology and last but not in the list more accessibility.
In Mark Zuckerberg language: “There are huge barriers in developing countries to connecting and joining the knowledge economy. Internet.org brings together a global partnership that will work to overcome these challenges, including making internet access available to those who cannot currently afford it”.
In the Facebook Zero Program, Facebook already has started giving its free access to its service, which has currently running with 100 million monthly active users. Now internet.org is next big venture by Facebook to become most popular social network. However, the increasing internet access will be most beneficial factor to all business world. Now they can reach near more customers and create more traffic for their online services. More internet access give more opportunities to advertise, to communicate, to entertain, to inform, to publish, to recruit, to research, to sell, to support and to train within less time consuming and most cost-effective way.
Starting as a social media network in 2004, Facebook has gradually developed as most popular and effective media for business growth. Today whether its small, medium or larger business organization, Facebook is the best media to promote your brand at targeted and larger audience. If we seriously discuss what makes it most popular then there are number of reasons that make to stand it out of the business promotion crowd. First of all its popular because it is free. Business owners can add Facebook to their marketing strategies and tactics without calculating more on advertising head. secondly it is best for targeting varied groups for online advertising. You can set up a targeted advertising campaign that runs to users based on factors such as their marital status, gender, geographical locations and interests. You also can set a daily budget to ensure that your advertising campaign is cost-efficient for your business. Through likes on your page you can access content post like your sales announcements, product launch events, video presentations, tips and ideas for your products and services. You can promote your products by setting “product tab,so that customers can purchase directly from your Facebook business page. Consumer share posts help a lot to share your message to the whole world with increasing visibility.
Along with all these advantages, today internet.org by Facebook opens more opportunities to expose more, sell more and profit more.