Are you an Entertainment Business Owner looking for some solid online marketing solutions to grow your entertainment business online? Well, You have got to the right place.
Entertainment industry takes pride in forging an emotional connection with people through advertising, product placement in movies and TV shows, and the affluence-driven growth of events like celebrity endorsements. It has become the worldwide leader for attracting visitors with the rise of less conventional entertainment forms such as gaming and music downloads. The first of its kind in the industry, Entertainment market is an emerging economics globally. The growth in concerts, sports events, gaming and a lot of music to download have multiplied the marketing opportunities and have gone a long way to build that emotional bond with their target audience.
Why Online Presence is Important For Your Business?
Online presence means the visibility of a website online. When a website has a powerful online presence, it is easy to find. Online gathering places like Google, Twitter, Facebook, and other search engines and other websites are a great source of online presence. When a website is found in any of these places or all of these places, your website is said to have gained strong online presence. Your strong online presence can be seen when your website is found online with a very less effort. A strong online presence is vital to make a business stronger and more visible to people through internet when compared to your competitors.
In business perspective, you need an online presence in order to drive more customer traffic to your business. When a business is innovative and powerful, it has a strong impact on people. And, when a business is strong as well as easy to find, it automatically drives web traffic and converts your consumers in to customers, making your business a great success.
Apart from driving more traffic and outranking your competitors, you will build a relationship with your clients through this online presence. People will look at you as a source of credibility and authority. When you become a leader with strong online presence, people will begin to trust you, your information and your products. Credibility brings trust. Having strong online presence will help you build this credibility and trust among people which will help further to build your business all over the world.
Having an online business presence is all about creating awareness about your business, attracting new customers, and increasing sales. An online visibility of your business is very important if you want to stimulate sales, outstanding your competitors. Internet has changed the manner in which businesses operate and interact with customers. Online visibility in the web portal offers access to a vast resource of potential customers worldwide and reduces operational costs for your businesses.
The Entertainment industry requires effective online marketing services to enhance a powerful online presence in order to ensure the continued growth and development of its productivity.
Elements to Achieve Online Presence Effectively :
Below are the elements described in details regarding how exactly can you grow your entertainment business online.
A. An Online Entertainment Web shop:
Media and Entertainment is a massive industry. It is glamorous, dynamic and spectacular. Having an online Entertainment webshop is considered one of the effective ways of engaging with your consumers.
A.1. Why Do You Need An Entertainment Web Shop?
Almost everyone is online today in some way or the other. Having an online presence with a web site is highly needed in order to get the interest of this ever-growing audience. Today, there are a variety of online platforms which the quality businesses use, just to reach their targeted audience, to promote their businesses and achieve online success.
A fully optimized and engaging online presence draws customers inside and encourages customer interaction that takes a lot of effort and skill. If your online presence is not working for you, this means that your customers are not finding you. An online presence for an Entertainment industry is a powerful marketing and communication tool, an incredible source of cost-efficiency and an environment-friendly method of attracting your customers to come and see you. With the exposure on the internet, you can increase your sales and make it easier for people to do business with you by linking your website with other advertising campaigns and other websites.
A website is a basic building block of an online presence, and for many consumers, validates your business. It is the place where your business will ultimately be found and chosen. Increasing your online presence will increase your brand awareness, help you keep an eye on the competition and build credibility with future customers.
A.2. Optimization Features Of A Perfect Entertainment Web Shop :
There are a numerous ways to build and maintain online presence and set up your entertainment business online which are as follows :
1) A Self-Hosted Website – The easiest way to start up a small business and get online is having a self-hosted business website and let your own domain name do the talking instead of some other people. This is a great way of establishing yourself and getting found online by search engines and thereby, your targeted audience. Having a well-organized website not only increases your marketing efforts but also lets your business flourish worldwide. You need to keep your website updated and make sure that your website contains relevant and valuable information for people searching for it.
2) Relevant Blogs – A well-defined and a detailed blog content is a great necessity for any website to get recognized. Every business has to be text-oriented in order to keep the audience updated on the latest news in the entertainment world. Your website should contain a detailed description of the product you sell or he services you offer. Whatever your blog be, it has to be relevant and good enough to provide your customers some valuable information on the go. Again, high quality blogs utilize SEO keywords which is an excellent way to get organic rankings on search engines.
3) Enhancing Social Proof – Social proof is very important and in order to enhance it, often customer reviews and feedbacks have proved more valuable than the product description. They reveal the product experience of real people who have used and got benefitted from the product and enable people to come back and read more and more, and at the same time, give their reviews as well. Therefore, encouraging comments and feedbacks are as important as having a website for your business in order to ensure online presence.
4) Customer Relation Management – Customer relation management helps drive more revenue by understanding your business interactions with existing customers. This includes information on how transaction history and web interactions can be used to make better business decisions and drive growth using customer behavioral and website data. It also includes customer address book in order to send product newsletters as well as product update notifications to your customers. The “My Account” area allows customers to view previous orders, status and track shipping information. Its saved carts feature allows customers to save multiple carts so that they can purchase their desired items later. It also allows for automated emails when a customer creates order and the order is shipped.
5) Updates and Backups – The cart notifies you when updates are available and allows you to update your store in a couple of clicks. While the back-up cart flies from the admin area, you can restore any file with just one click.
6) Unlimited Payment Options – The unlimited payment options include eChecks, Paypal, Paypal Express, Paypal Payments Pro, and more. It also provides options to store credit card information for offline processing, the ability to set unlimited custom payment methods and the ability to accept payments via telephone, mail and fax. It also offers fully PCI compliant and exports data to QuickBooks, Peachtree or other accounting programs. The gateways also include Echo Inc, Google Checkout, HSBC, 2Checkout, iTransact.com, Linkpoint, Worldpay, Protx, Authorize.net, and YourPay.com.
B. Achieve Top Positions in Google /SEO :
Google, being the most powerful and popular search engine today, offers a lot of great resources as well for making your business searchable more easily.
B.1. Why SEO For Entertainment Industry is So Important?
Every business owners and web masters dream of achieving a top position in Google and, in order to achieve this, you need to understand your competition and properly use their keywords to your advantage. Gaining top position in Google guarantees thousands of visitors to your website that have great chances of getting converted in to customers. This can take your business to a higher level and keep you ahead of your competitors, making your business popular all over the world. The increased traffic to your website will lead to higher sales and prove profitable for the company. Google ranks a website on top position which is most relevant to the keyword phrases entered by the user. As your website gets listed on the top pages of search engines, it will earn you brand recognition, reputation and respect from the viewers and customers for gaining top position and will get popular as well. The visitors can give their feedbacks and suggestions through your website that will help you improve your products and launch new products.
B.2. How to Achieve SEO for Entertainment Industry:
Below are some points which describe exactly how you can achieve top positions in Google search engine ranking.
A) Organic SEO: Content Marketing, It’s Features & Importance:
In the Entertainment world, content marketing refers to qualitative content creation and engaging your potential customers in various meaningful ways. The Entertainment sector has the largest online video audience and video sharing for consumer goods, tech and auto brands, all experienced growth as people are turning to the web for content, and entertainment is what becoming more important for content marketing in any business portal. The Entertainment landscape without content marketing strategies would easily get lost in the crowd.
Although, investing in entertainment can have long term effects, here are some essential content marketing features for Entertainment marketers to be successful in their strategies.
- Build Reputation – You can gain a long term reputation by providing a valuable source of information and drive your business forward.
- Blog Posts – It involves sharing insights through blog posts and articles regarding any developments in your industry, engaging your customers through social media with entertainment, polls and offers.
- Organic Link Building – Ongoing articles and key landing pages are necessary to drive search traffic. This helps in organic link building which most content marketers aim at. It is essential to update your website gradually if you are moving a content archive in order to avoid your site from undergoing any manual scrutiny.
- Share Stories With Customers – You can also answer questions and solve problems through a community forum on your website and tell the story of your company as well as give examples of your business successes and failures.
- Create Trust Among Customers – Content marketing helps you cast your business as a respected authority and build trust with your customer base.
- Quality and Unique Content – Because search engines are increasingly gravitating towards websites with quality and unique content, the more your website intelligently presents content related to entertainment business, the better it will rank in search results page.
B) Local SEO : Business Listing, It’s Features & Importance:
Local SEO is one of the most difficult online marketing strategies. It gives your entertainment business a more authentic look. Local business listings add more credit to your rankings, giving a boost to your niche industry by placing them in a different class. There is a great chance that the person will follow through the business’s website and then eventually contact that business personally, or over phone, or by sending emails. The Entertainment businesses can really enjoy the benefits of local SEO since more people love to support local businesses as opposed to national or global chain stores.
The essential Entertainment business listing factors are :
- Verification – The verification of contact information, maps, customer views, relevant media, and so on.
- Increase Conversion Rate – This helps increase the conversion rates as users who are searching for more localized terms are more likely to convert on an average.
- Mobile Traffic – You can easily find a great increase in mobile traffic just by engaging in a little SEO. With the features like Facebook Nearby for social users, Local SEO for Entertainment business listing is the ticket to mobile traffic.
- Claim Your Listing – You can claim your business listing in Google + and make the page your own with the map references, videos, pictures and comments.
- Easily Searchable – This will make your business easily searchable by taking the advantage of great resources provided by Google.
- Free Service from Google – Google will repay you for using this free service by showing your business high in relevant search results.
C) PPC : It’s Features & Importance In Entertainment Industry:
PPC is very popular like SEO as it is easier to customize and has a better conversion rate. PPC is like placing an ad on Google for specific keywords. It converts slightly higher than SEO in a keyword-to-keyword comparison.
It is easier to set up in the short-term, making it easy for your competitors and eliminating the competitive advantage. It can be updated immediately and a marketer can quickly change a campaign’s keywords and where they point, within minutes. PPC is basically a number’s game where you focus on the most optimal value for CPC (Cost-per-click) and conversion rates at the landing page for a given keyword with an intention to purchase.Since you are paying for every click with PPC, it is usually very costly.
While there are a numerous features for having a perfect PPC campaign, here are a few essential ones :
- Successful Ads – PPC is controlled by a budget and gets ad onto pages very quickly. Successful ads will draw clicks and lead to conversions.
- Keywords – It is the more optimal form of search marketing and yields the most success for ecommerce websites, for keywords that attract visitors with an intention to buy, and for websites that sell digital services.
- Ad Copy and Landing Pages – It allows you to pick and choose keywords you want to bid on as well as determine your ad copy and the exact landing page for your ads.
- Get Your Brand On The First Page – You can get your brand on the first page of the search engines within minutes of initiating your PPC campaign.
D) Social Media Optimization : It’s Features & Importance:
Social media has a direct as well as indirect impact on SEO. With the popularity of social media sites today, you can easily build a strong online identity, enhance visibility and ensure profitability in terms of attracting traffic.
It allows you to draw tremendous traffic at a minimum or no cost at all. You can create a strong network with different people sharing similar interests with you. Just as SEO helps websites get noticed by being ranked higher in search results page, SMO optimizes your content to make it findable within social, real-time and network search. It is considered as an integral part of an online reputation management for businesses and organizations or individuals who care about their online presence.
There are a number of essential features associated with the social media optimization to be successful :
- Social Sign in – The social media must be equipped with user-friendly services in order to gain appropriate optimization features. The social sign in facility allows users to come and be a member of such a big social networking platform.
- Content Sharing – The content sharing is a key to optimize the social networks where the users share rich information regarding their company, products and services or manufacturing brands, and so on.
- Posting Comments –Posting personal comments and reviews or even experiences about the products which they already have used after viewing the ads on social networks is a great feature for enhancing your social presence.
- Link Baiting – It puts more emphasis on link baiting rather than link building in order to provide huge scope to support website’s promotion.
- Increased Traffic – An effective SMO campaign can harness the power of viral marketing and allow businesses to have an online presence and following, all linking back to the company’s website for increased traffic.
- Complete Support For Your Services – The social media networks provide an excellent professional back up or support to the product and services in order to get general publicity among the customers.
Thus, your website and social media channels must work together with keyword-rich content in order to help attract search engines and help your search rankings, making your business a grand success.
E) Mobile SEO : It’s Features & Importance In Entertainment Industry:
Mobile devices are not limited to calls and text messages these days any more. The growth in the use of smartphones has made it essential to adapt your web pages in order to meet the needs of your customers.
You need to make sure your site is optimized for search on these platforms so that you can reach an audience which is typically mobile, affluent and business-oriented. With ever-increasing popularity of smartphones and mobile devices, considering them to use in your digital and online marketing strategies is a good idea for acquiring a massive proportion of your potential audience. Here are some successful Mobile SEO features for gaining better search engine optimization :
- Complete Details – The mobile SEO helps the mobile web browsers to view your website correctly on their wireless devices along with complete details. It features mobile website design, multi-lingual mobile site optimization, mobile optimization audits, local SEO, and much more.
- Relevant and Short Contents – Making the content short and relevant with short titles is one of the biggest challenge for the mobile SEO.
- Good ROI – Mobile SEO ensures a good ROI to the website.
- High Ranking in Mobile SERPs – A website that is appropriately optimized for mobile devices of all shapes, sizes and operating systems will have a much better chance of ranking higher in the mobile SERPs.
- Improve Business Performance – While preparing your business for mobile search, optimize your website for mobile search engines can help you greatly improve your business’s performance on the mobile web.
How Can Fedobe Help Your Business?
Fedobe is a professional web development company that provides specialized website design for the Art and Entertainment industry to grow your Entertainment business online. Our location-based entertainment market, and more specifically, visitor attraction is fun, dynamic and fast growing. Our design team is well-versed in every aspect of Art and Entertainment website creation and is skilled enough to attract more buyers, convert visitors into customers, create unique brand identity, and much more. We are proficient in art and entertainment and are able to promote your events as well as venues more efficiently.
Fedobe is truly unique both in terms of its quality branded businesses and unrivaled commercial success. Our strategy is to create a high-growth family entertainment company with strong brands. Our visitor attraction market is highly fragmented and we consider ourselves well-placed to take advantage of consolidation opportunities that will enhance our strategic aims. We can shape your dream in to reality and will guide you every step of the way to help you make the best decisions and get the most out of your online goals.