Anchor Text Optimization is a very important factor in search engine optimization. A reader is directed to a different page if he/she clicks on an anchor text. The directed page can belong to a different website or it can be one of your own pages. Anchor Text carries a hyper link to a different page. Anchor text optimization is a process in which you use keywords in your anchor text to make your web page search engine friendly. Anchor Text Optimization is done to get higher ranks in search engine rankings. The importance of anchor text in SEO is immense. A keyword containing anchor text with related content (directed page) increases the relevancy of your webpage. For example, understanding the basics of Search Engine Optimization in the topic of Anchor Text Optimization is best suitable for readers. In this case Search Engine Optimization is your anchor text. Since, it is SEO Content Writing Guide, we will be focusing on optimizing anchor text in SEO that links to pages within the website. Such anchor texts are within the control of writer. Let us take up some tips on how to optimize anchor text in SEO.
i. Relevance of Target Page:
Using correct words in your anchor text increases the relevancy of directed page. This helps humans as well as search engine crawlers to anticipate what they will get if they click on anchor text. Anchor texts are mainly provided to enhance readers’ experience. Related keywords should be used that connects current page with the directed page.
ii. Keywords instead of Generic words:
Many publishers commit a grave mistake by using generic words such as “Click Here”, or “Go Here”, “Read Review” in their anchor text. Instead of using such words, a publisher should use keywords that related to that page. If I want my readers to read Link Building Guide, then I should use Link Building Guide as my anchor text instead of Click here to read Link Building Guide. Now what it does is that it tells search engines that the directed page is relevant to keyword “Link Building Guide” instead of the word “Click Here”. If more and more readers click on this anchor text to read link building guide, then search engines will increase the importance of that page with the given keyword (in this case Link Building Guide). In this way it increases the ranking of your directed page for your anchor text. In this way, you can increase the relevancy level of all your webpages by interlinking them with appropriate keywords.
Do not fill your entire web page with internal anchor text links. This could result in serious penalization by search engines. Use them only when it is appropriable. Using a lot of anchor text in SEO also increases the problem of keyword stuffing.
iv. Easier Navigation:
Help your readers by navigating them easily throughout your website. Do this, by linking pages that related to the content of directed page. Use anchor texts that looks natural. Do not just force them into your webpage. Analyzing and building an effective internal linking structure can help you in this process.
v. Content around Anchor Text:
Well this point is less important as compared to other points but still we have to leave no stone unturned in our SEO content writing campaign. Try to use similar or related words around keyword containing anchor text in SEO . It takes the directed URL to a new level of importance.
vi. External anchor text link optimization:
Optimizing the anchor text of inbound links can be a bit tricky. You don’t have full control on your anchor text. But there are definite other ways in which you have complete power over the words that link to you such as Directory Submissions, Paid Links, Link Exchange/Reciprocal Links, Blog Guest Posting.
Many publishers are so engrossed with other on page factors that they miss out this excellent and simple opportunity.Make full use of your anchor text in SEO by following the above techniques.
Professional SEO content Writing is not an easy task. Various factors have to be considered in this case. We have made the entire process easy for you by providing an easy and resourceful SEO Content Writing Guide For Professionals.