Website structure SEO creates a huge difference for users as well as for search engine crawlers. It helps in the process of search engine rankings. Most publishers are so busy with keywords and building links that they forget website structure SEO. Website structure optimization is one of the least concerned areas in SEO from publishers’ point of view. But search engines and their crawlers provide a great importance to it. Search Engine results are all about displaying results and webpages that are relevant to the user. Search Engines have repute of enhancing users experience and for the same purpose it takes website structure into consideration. A website with an excellent layout and a structure falls in the good eyes of search engines. Poorly constructed websites find it very difficult to get high ranks in spite of keywords and links. Publishers are slowly recognizing the importance of website architecture. Let’s take a look on how to optimize website structure for better SEO rankings. Here are some of the following tips which you should follow for website structure SEO:
i. File hierarchy:
File Hierarchy is one of the most important things to be considered in website. File hierarchy refers to the arrangement of web pages in a website. Almost all the publishers follow a flat structure which involves levels of pages. When you upload a web page in a website, you do it through a directory. In directory, arrange them in a manner such that you can give URL easily. Below is a picture of file structure:
Go deep down up to maximum of 3 or 4 levels in your directory structure. The actual URL of page 3 in directory 3 would be http://www.yourdomain.com (root page)/directory 3/page3.html. This is the most simplest of naming and arranging your files. Take a look at the following URL. http://fedobe.com/page/4/
It lets you know where the page is in a website. Too many levels of directories pose a negative impact on search engines.
- The more clicks it takes a user to go from home page to target page, the less importance it is given by search engines.
- Long path directories create long URL’s which users avoid clicking on search result’s page.
- Long URLs can result in frequent typos, and also they are difficult to remember.
There is no hard and fast rule on the number of directories and the length of URLs. But still, it is more favorable to keep them as short as possible.
ii. Internal Linking:
Internal Linking is also one of the most important factors in website optimization. Internal Linking refers to inter-linking of the webpages in your website. Interlink only when necessary. Only when you think that interlinking Page 1 to Page 5 will help user in his query, then only you should do that. A website looks like a pyramid. In Internal linking, you try to inter-connect the sections of pyramid. A page on the top of a pyramid should link to all of its subparts and vice-versa. But you should link only those pages which are related to each other. You indirectly help search engines in finding out pages that can help them enhance user experience. The importance of internal linking and the process of building an effective internal linking structure is very important to understand.
iii. Naming of Sections:
Once you have arranged your files and pages, you need to name them appropriately. Name them with the content containing inside them. For example, a click on “Homepage” directs the user to sales page. This will put a red mark on your search ranking mark sheet. Also the name of the sections should be short and clean. It’s all about providing good content and enhancing user experience.
iv. Categories and Tags:
Most of the publishers fall under the trap of categories and tags. If your site has a huge number of content, then it is highly possible that you assign two categories to certain posts constantly. This results in redundant categories and tags which should be avoided. Categories and tags are not only for humans but also for search engines. Search engines take them seriously.
URL optimization and web structure SEO are closely related to each other. In the next post of URL optimization, I will tell you how they are related and how you can optimize your URL for search engines.
Professional SEO content Writing is not an easy task. Various factors have to be considered in this case. We have made the entire process easy for you by providing an easy and resourceful SEO Content Writing Guide For Professionals.