Pinterest is a pin board-style social photo sharing website that allows users to create and manage theme based collections such as events, hobbies, interests and more. Users can also browse through other pin boards for inspiration. They have an option to re-pin images and they can also ‘like’ photos. Similar to a Facebook wall, users are given a digital board where they can pin their favorites. The uniqueness of Pinterest has been the main cause for its increasing popularity.
Businesses have slowly started realizing the importance and Pinterest benefits for businesses. But if you are actually questioning yourself as to why your business should Pinterest, then the following stats might help you to clear out the doubt cloud.
Pinterest is an online digital pin board which can be used to pin images, themes etc. One of the biggest Pinterest benefits is that it act as a traffic driver for your brands. First of all you should decide whether Pinterest will be fit for your product or not. If you think that you can use Pinterest benefits for maximizing your brand efficiency, then only you should go for it. Pinterest have become the top traffic driver for most of the business retailers. People are rapidly inclining towards this social networking site. Check out some amazing facts about Pinterest.
- Pinterest traffic quadrupled between September 2011 and December 2011, thereby bringing in 7.51 million unique visitors in December. Source – Compete.
- Pinterest drives more traffic than Google+, YouTube and LinkedIn combined. Source –Shareaholic.
- Pinterest stands third in the total number of visitors on any social networking site. Source – Total Market Exposure and Experian.
- Pinterest stands second on average minutes per visitor to social media sites in January. Source – Wall Street Journal
- A steep increase in the number of unique visitors is seen in the Comscore report.
- Check out some eye-popping figures from Comscore’s “State of the U.S internet” presentation.
- An astounding figure of 1.36 million unique users visits Pinterest daily. Source – Mashable.
- Pinterest is officially the third most popular social network, after Facebook and Twitter. Source – CBSNEWS.
87% of the Pinterest users are women and among those 87% women, 80% of them have an age range of 25 to 54. It is the fastest standalone site in the history to cross 10 million unique U.S. visitors. Many interesting facts can be seen all over the internet.
Below are some of the Pinterest benefits that can make your business go crazy.
As a business owner, you do not want people to only “like” or “pin” your posts. Any business would definitely want traffic in the site so that it can make sales. Pinterest is a great source to drive referral traffic. Shareaholic’s report states that Pinterest can drive more referral traffic than Google+, YouTube and LinkedIn combined. This is the main reason why big business houses have slowly started their Pinterest business campaign.
Each time your picture or a graphic is pinned or re-pinned, you get a backlink to the original source. As the number of backlinks increases, the concentration of link juice increases and hence your importance in search engines increases.
More Pins and Repins = More Backlinks. More backlinks = High Search Engine Rankings. High Search engine rankings = More Traffic. More Traffic = More opportunity to Make Sales
Build Connections and Relations:
Keeping all things apart, Pinterest is a social networking site. The main gist of any social networking site is to connect and build relationships with others. Interact with other pinners and create relevant pin boards with an aim to provide useful and relevant information and resources to your visitors. Such practices do a great advantage for your business. In this way, you indirectly prepare them so that when you offer your product, they can easily accept it.
Increase social visibility and reputation:
Pinterest is a great platform for freelancers and small businesses to widen their web visibility and increase their online reputation. Designers, photographers, architectural houses etc. can be the most beneficiaries. Share your work, make useful comments, and provide useful information to build your online repute.
Pinterest is not all about traffic; it can also help you to detect the voids in your market. A quick keyword search can help you know what your target audience is discussing and sharing. This is one of the crucial Pinterest benefits. Analyze your competitors’ sites. Check out what’s being pinned from your market experts’ site and compare it with your products and services. Research Pinterest to find the best and “easily acceptable” product that you can offer.
Join the bandwagon of HR departments, including U.S army, who use Pinterest to recruit qualified talents for their businesses. This is the place where you can find the best talent. People always try to connect and share in Pinterest. Make use of this by finding the appropriate person for the right job.
Promote your company and products:
Pinterest is an amazing website for window shopping. You can promote your company and your products with the help your pin boards. You can even use a price tag on your products.
The above Pinterest benefits may have convinced you to use it for your business. The consequent posts are more detailed on how you can use Pinterest for business.