Pinterest is one of the fastest growing social networking sites in Internet. Many business houses have started using this as their marketing and branding platform. Similar to Facebook and Twitter, it allows you to share, like and comment posts. It offers a series of benefits for your business. But only a few know its advantages in improving in search engine rankings. Yes, Pinterest can help you in your SEO campaign. SEO marketers can use Pinterest as their tool. Pinterest allows search engine crawlers to index and examine huge amount of their data that their users have pinned on their board. Simple SEO steps can give your Pinterest page just enough boost to get the required attention that it needs. Below are some of the Pinterest SEO steps that can help you improve your search engine rankings:
As we all know, keywords are the most important determinant in SEO. Similar to traditional webpages, you need to use your keywords in your Pinterest profile as well. Search engine crawlers index Pinterest profiles as well as private boards. Use your keywords frequently within them to get ranked for those words. Interject keywords in your titles, descriptions, captions and anywhere else if you could. Use commonly used keywords for which you want to get ranked.
Backlinks are one of the invaluable properties that determine your online popularity and hence your search engine ranking. A higher number of backlinks implies that more and more people are finding your content useful and hence search engines bubbles up your rank in its results page. You can get backlinks by increasing the number of repins for your board. The best way to get repins is by increasing your number of Pinterest followers. Each time you pin something, it is displayed on your followers’ pages, and hence you get backlinks automatically. Increase your content exposure by promoting your posts and contents. Urge people to pin your content on their boards.
Add “Pin It” button:
Pinterest is all about social sharing and networking. Similar to Facebook and Twitter, Pinterest users have the ability to use a “Pin It” button on their website. This button enables any reader to quickly pin your post on their board. Not only you get a backlink but also it increases your online exposure. Embed a “Pin It” button on your website, blogs, and images. You can also add a Pinterest Follow button to increase your number of followers.
Promote your content by linking your Pinterest account with your Facebook and Twitter accounts. Each time you pin something, it will get displayed on your Facebook wall and Twitter profile. The same happens when any of your post gets a repin. These are some of the excellent opportunities to showcase your pins on other social networks.
One of the most underrate Pinterest SEO tips is Pinterest boards. Pinterest allows you to create and organize different boards on your Pinterest profile. Organize your boards correctly, appropriately and neatly. Doing so helps search engine crawlers to easily examine the boards and to extract information from it. It also helps your readers to easily browse through your boards to find the answer for their query. Helping your users as well as search engine crawlers increases your importance in search engine rankings.
Drive Traffic to your site:
Aim to direct your targeted traffic to your site via your boards. It gets you a high score in search engine’s algorithm. Link everything back to your site to increase your blog/site traffic. The more and more people go to your site via your board, the more and more search engines will help you to get higher in its rankings. Check out our post on how to use Pinterest to drive traffic to your website.
Search engine crawlers as well as Pinterest search feature hates people who are self-promoter. Yes, you can pin your own items but only at regular intervals. Let others popularize your content. In this way, you will not only lose your regular users, but you will also make yourself “avoidable” for search engine crawlers.
Use hash tags:
Categorize subjects and specify people by using hash tags. It helps you to find people on related topics.
Do not overdo SEO:
Search engine algorithms quickly recognize spammers who overdo SEO and ultimately end up spamming their Pinterest followers. Continuous self-promotion is one of the ways to bring yourself in front of the line of fire. Overuse of keywords in your profile is another. Make it look natural and use only when you can. Don’t simply use it for the sake of using it.
These were some of the best Pinterest SEO tips that will help you gain rankings in search engines as well in local Pinterest search feature.