Are you a Gift Store Business Owner looking for some solid online marketing solutions to grow your gift store business online? Well, you have got to the right place.
The gift shop industry is popular and very profitable to own with. It includes a wide range of gifts, novelty merchandise, souvenirs, greeting cards, party supplies, gift-wraps, holiday decorations, and much more. It has an active market where the industry sales volume continues to rise. Owning a gift shop can be very profitable that supports entrepreneurial knowledge and skills in human resource management and marketing areas. It is important for gift shops to be unique and different from other stores in offering a variety of items. Today gift shop owners are discovering new techniques to woo and attract the customers with a varied inventory such as seasonal decorations, toys, stationary, etc. Awareness of current trends, tracking customer preferences and updated operations can give these shop owners a leading edge towards success in this line of business.
Why Online Presence is Important For Your Business?
With the growing usage of computerized systems, the gift shops without an internet presence are at a great disadvantage. The use of technology such as computerization and various softwareallows the gift shop owners to keep track of revenues, product movement, our online marketing guide for gift store industries and the customers themselves in order to maintain a competitive advantage.
An online gift store helps you reach a variety of potential customers from different areas of the world. This not only increases sales, but also helps you build a strong and loyal customer base. You can offer as many gift items as you want, including special occasion items and religious holiday items. E-cards are becoming popular with consumers today due to increased convenience and awareness of online transactions. With the increased consumer comfort level with online purchasing and digital delivery, online gift shops continue to gain popularity.
Elements to Achieve Online Presence Effectively:
Below are the elements described in details regarding how exactly can you grow your gift store product business online.
A. An Online Gift Store Web Shop:
Below are the elements described in details regarding how exactly can you grow your gift store product business online.
A.1. Why You Need To Grow Your Business’s Online Presence?
Shopping for gifts online offers a wide variety of categories to select from, the best product types according to various age groups. An online gift shop presents a detailed information about each product listed and the extra features provided. You no longer have to spend hours roaming from shop to shop in order to find a gift that suits your friend’s personality. You can have a thorough research online and compare prices of the products before you decide to buy certain items. This makes sending gifts to close friends and relatives easy and convenient, no matter wherever they are. It provides you the ability to share information and reviews with other customers who have had experienced with the products or items. Online shopping for gifts provides you with a very rewarding experience.
Because of the numerous advantages of shopping online more and more people these days are opting for the same, some of which are presented below :
I) Shopping Discounts – You get a number of shopping bargains while buying online gifts like the use of coupon codes, personalized packaging, cash rebates, free shipping, and so on. These are the money-saving privileges which most retailers provide their online customers.
II) Referrals – Referrals from the best customers help generating new and loyal customers who will rate their experience independently and leave a more lasting impression in their mind, giving a higher probability of a return visit.
III) 24/7 online business – Making gifts available for purchase keeps the online store open for business 24/7 and makes it convenient for all consumers to do business with you, no matter what the time is and where are they located.
IV) Other Convenient Offers – The online retailers also offer the convenience of shopping directories, thumbnail previews, customer feedbacks, virtual shopping carts, categorized links, and customized services.
V) High Quality Merchandise – You can have access to high quality exclusive wholesale merchandise from all over the world as well as gain popular and prestigious brand names.
VI) Perfect Gift Treasures – You can find that happiness and joy on your customer’s face when they discover the treasures you have unearthed for them by finding the perfect gift for someone they love. You can have the freedom to make your own decisions and express your creative spirit through your online store.
A.2. Website Features Of An Online Gift Shop :
Effective business plan –You need to first create a business plan for your online gift store. Write a marketing plan that describes ways to increase web traffic to your website and list managerial responsibilities at the very end. You can include description of the types of gifts to sell online, list startup costs such as domain name registration, web hosting, marketing costs, shipping costs, website maintenance costs, and so on.
1) Easy Navigation – Your online website should simplify the shopping process and cut down on the time required for finding and purchasing an item. Poor navigation consists of confusing links and categories that do not make any sense. A good gift site should allow you to find everything you need from the homepage and should provide the section you are looking for in just one click.
2) Product Categories – A larger collection of product category gives you more options to choose from and makes shopping more interesting. The best gift categories include clothing, gadgets for home or office, electronics, and special occasion gadgets. The other categories include children, along with items specifically designed for men and women.
3) Domain Name – You should choose a domain name for your online store. A domain name refers to the website address. You need to research and register a domain name available through a reputable domain name registration company. You will require to pay a yearly fee to the respective companies in order to register your domain name.
4) Website Design – You can design a website for your gift store by hiring a web designer or purchasing a web design software. This includes short descriptions, images of gift items, their prices, shipping and return policies, payment options and order forms. You can also include About Us Page, articles about your gift items, etc. that help increase sales and build customer trust.
5) Publish Your Site Online – You need to find a web host in order to publish your website online. While web hosting companies provide space online to website owners, you should choose a web host that allows you to create a merchant account to accept credit card payments online. You can read customer testimonials, determine how many web pages you can upload to the internet and consider monthly costs while comparing web hosting companies to serve you.
6) Advertising Your Store – You are able to advertise your store by listing your store in online business directories. You can join online forums that cater to your customer base and leave useful comments and include your website address on your own forum profile so that people can find the website. The other advertising techniques include pay-per-click advertising, backlinks, and article publishing.
B. Achieve Top Positions in Google/SEO:
Google, being the most powerful and popular search engine today, offers a lot of great resources as well for making your gift store searchable more easily.
B.1.Why Achieving Top Position For Your Online Gift Store Is So Important?
Achieving top position on Google is always a goal for any business that wants to strong online presence. It is very important for the success of your business and possesses a lot of advantages for getting ranked high. If your website is not visible on top of search engines, you can never get foundthat might lead to loss of money even before you start any business. Ranking on top lets you get visible and the overall organic traffic increases, giving you an opportunity to sell your services or just get found. There are millions of people searching over the internet to find out who the company is and what products and services they are offering. By being on top position in SERPs you can make sure that you have a good image and reputation. This makes your website visible to the whole world and a greater exposure broadens the range of company promotion and globalization of your company.
Being on top gains you trust that persuades conversions and is a better promotion strategy that ensures a higher ROI than any other marketing techniques available over the internet. You experience a heavy flow of targeted clients to your website who are more interested in your services. When your site gets more popular, you will find that there are plenty of other sites who will want to link with you. This strategy not only benefits your site but the site you are linking to as well. Being discovered is crucial in keeping your website afloat and the bigger you become, the more you will observe a snowball effect. More and more people, from visitors to advertisers will knock your website to view content, as well as participate and engage in partnerships.
B.2.How To Gain SEO Benefits For Your Gift Store Business :
To popularize your gift store business you need to be active in SEO process and must be aware of all upcoming strategies.
A.Organic SEO: Content Marketing Importance And Features :
From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Valuable content marketing shows you how to create and share the type of information that clients, customers and search engines really want on your website, using social media and other traditional methods. If done correctly, you will have a huge opportunity to connect with clients and customers in ways they appreciate and trust. It is the art of communicating with customers and the target audience without selling. It involves the sharing of information and creating content that is both relevant and valuable in order to keep current customers as well as potential customers engaged and make your business stand out from the crowd.
Effective Content Marketing Benefits For Your Gift Stores Are As Follows :
- Make Money – It can help you make money. The companies can be more discriminating about who they are doing business with and at the same time hold tight on pricing. While the majority customers already understand the value and have come to get the best, they rarely have any issues regarding pricing.
- Build Authority And Trust – Well-played content marketing tactics build authority, foster trust, create and activate brand advocates and inspire referrals. Educating prospects about the products you sell and underscoring your own expertise actually increases your credibility and trust.
- Attract Prospects – If done properly, it attracts more of the right kind of prospects : the ones who value you the best. You can translate the extra inbound interest into any business benefit you like such as select your customers more carefully, grow faster, and raise your prices, etc.
- More Sales Opportunities – When you reach lots of people with content marketing, you sell lots of stuff which in turn allows you to move your business into new levels, often corresponding with much higher fees and prices. This creates authority which prompts prople to choose you over other companies.
- Customer Interaction – You can build relationships based on value and continually provide useful information to the online world. You can make it more interactive where people respond and you reply, and vice versa. Make sure you cover topics in appropriate and progressive details as well as create a reputation as thought leadership in your niche and market.
B. Local SEO: Business Listing Importance And Features :
Local SEO for any business serves the local buyers. While local search results appear before the organic results, customers prefer to buy the products and services from the company nearby to their location. Brand recognition, quick business, visibility on local listings and enhanced earning potential are other local SEO benefits for business owners. This internet marketing technique is targeted on promoting a local business to those searching for their products in the local area. As a result, you will gain more online visibility and more potential customers will find you when they search locally. This local SEO strategy and technique helps you in targeting your local audiences. While business owners are always in a search for ways to promote their business in the best possible manner, listing your business in an online business directory gives you the opportunity to have maximum exposure and a high degree of visibility among a large number of potential clients.
The other highly essential advantages of your gift store business listing are :
- Increased Visibility –Because people usually search for products and services that are near their area, there is a higher chance for you getting displayed on search engine results pages if you have developed a good local SEO campaign and have listed your business on yellow pages and other business directories. This will make people in your area know about you and your offerings.
- Link Popularity – Business listing can help improve the link popularity of your website and draw continuous traffic into it by providing large amount of quality and relevant inbound links from other sites to yours. Gaining link popularity is an important variable in determining search engine rankings.
- Targeted Leads And Sales – Getting listed will make your website more admired over the internet and drive a high quality flow of traffic from those who are interested in your servicesto improve your business. More and more people will find about you and get to visit your website which means you will get more leads and eventually potential sales.
- Establish Reputation – You will have the chance to build your online reputation through a more focused campaign. Your target niche market will be able to get your message and your valuable offers. You will build a relationship with customers by providing online promotions and customer support services. As a result, more people will patronize you and your products.
- Direct Advertising Exposure – Addition of your business in business directories will provide direct advertising exposure for your business to a large demographic in a variety of ways and will enable additional people to find your business and its products and services.
C. PPC Marketing Importance And Features :
PPC advertising is a great way to quickly drive targeted traffic to your site. It is the potential to obtain traffic on demand, driving new business profits to your website. A well-optimized campaign can lead to gigantic increases in both revenue and profits. A successful PPC campaign involves Ad creation, Landing page design and bid management and requires that all three must work in harmony. While the ad draws traffic and the landing page makes the sale, a good bid management is essential to stay profitable.
Benefits of PPC Marketing are :
- PPC Ad Content –The content of your PPC ad attracts clicks while the ad and the keywords you select are responsible for generating quality traffic. You should be specific and compelling while writing your content and state user benefits rather than features in the content. There should also be a “call to action” in your content.
- Keywords – Use specific keywords in your ad as ads with a higher relevance to a person’s search have higher click-thru rates. You can create multiple ads for each group of related keywords you are expecting to target.
- Product Specific Headlines – You can also create different ads using headlines that are product and keyword specific. These keyword-rich headlines generate more click-thrus. Each ad targets a different group of related keywords.
- Well-Designed Landing Page – The landing page should have a professional look with as few distractions as possible. It should contain whatever is promised in the PPC ad. You need to get to the point and support the message from your PPC ad while creating your landing page.
- PPC Ad Links – You can also link your PPC ad to a page in your website, but lniking to the homepage is not recommended as the homepage is too general to be relevant to the visitor’s search.
- Conversions – While your ads gather leads, make online sales and increase newsletter signups, each of these actions is considered as a conversion and for every conversion, there is a value which can manage the keyword bidding process effectively. The conversion rates vary based on the popularity and the quality if your campaigns.
- Hash Tag Campaigns –Hashtags are a fantastic way of monitoring who is directly engaged with your brand and a way of tracking a topic or trend on social media. A user can click on words or phrases proceeded by the # sign to see what other users are saying about it. While popularized by Twitter, they can also be used on Google + and Instagram.
- Get More Traffic –Social media contests are a great way to get more number of traffic for your brand. While you make following or liking your brand a requirement for entry, anyone who wants to participate becomes a follower. And by allowing your followers and fans to vote for the winner of the contest, you will be able to increase your customer base as well.
- Emotional Connections – It can help foster emotional connections by allowing the participants to create content for submission such as videos, photos, or slogans, etc. and to choose a winner among them. This encourages customer-brand interaction and helps stimulate conversations within related online communities.
- Business Personality – With social media, you can create a likeable personality for your businesses. While big companies spend thousands of dollars on branding, you just need to be yourself, post frequently as well as respond to your customers online.
- Generate Buzz – It gives you the chance to generate buzz without spending much money. It is more beneficial for small businesses that show off their products and services at trade shows to generate foot traffic to their trade show display booth. You can make tutorials, post review products or interviews and spread the video with your social network channels to get more people interested in your business.
- Connect With Other Businesses – It not only helps you find customers, but also helps you connect with other businesses and entrepreneurs. Make a profile for yourself on various social networks and connect with businesses and professionals there. Accepting requests from reputable professionals on social media can be very beneficial in many unexpected ways.
D. Social Media Optimization Importance And Features :
Social media has changed the way successful businesses interact with customers and reach out to niche markets. This allows businesses to easily establish a relationship with their customers and to design targeted campaigns for specific audiences. It is a powerhouse of information that has become the most effective tool for reaching out to people. It allows you to give a face to your brand where you have the opportunity to grow your fan bases, build awareness, and engage with your target audiences. These platforms have huge potential to foster innovation in businesses of any size. They offer a space in which companies and individuals benefit from having access to creative professionals who are willing to share their ideas.
Some effective social media optimization techniques are as follows :
E. Mobile SEO Importance And Features :
The mobile marketing strategies have been revolutionized with the significantly increasing mobile internet users today. This is the only reason why optimizing websites for mobile browsers are taking the center stage now days. The core objective is to attract maximum number of mobile users and target dedicated mobile search engines. Mobile SEO can use localized SEO techniques such as using Google Maps to get up the Google rankings. This will generate some very quick conversions to your site. Google has taken initiative into mobile industry while allowing you to start aAdwords campaign on mobile devices and also launched Mobile keyword tool in this regard as well.
Mobile SEO benefits for your Gift stores are as follows :
Price Information – Make sure you are putting as much information out there as you can. Make your website mobile-optimized and the price information easy to find. If customers find that your business offers products for somewhat less than their competitors.
Valid XHTML Coding – Mobile search engines have more trouble in parsing the webpage if it is having invalid code. So you can validate the webpage through W3C validator, reducing the risk of your website not loading at the right time. WML is the specific language for mobile users whereas XHTML is more usable.
Mobile Website – While creating an M-commerce site or a mobile site, you need to take product catalogs and shopping basket, billing management, and mobile galleries in to consideration. All the images should be striped out, unless they are a must. Since you have a limited screen space, all the advertising should be removed. You should focus on your content and remove Flash, Java and any plug-in content unless absolutely necessary.
Simple Design – Keep the design of your mobile website simple as you want to ensure that your mobile site will load fast and provide an output which is useful to the user. While the mobile technology continues to improve and get even more better, you should avoid using intensive presentation methods like Flash and Ajax.
Local Search Optimization – Ensure that your mobile site is well-optimized for local search so that people will find you while searching for local resources. You can update your profile and include links to your mobile site and make it easy for users to find and reach out to your business.
F. Inbound Marketing
Inbound marketing is an inexpensive marketing technique that focuses on getting found by clients and prospects. It is not only an effective tool to attract new customers, but also a strategic way to receive higher margins from your current customers. The more value you can add to your business through your inbound marketing efforts, the more people will take part in the buzz you are generating around your business. This will gradually increase traffic to your website and enter the viral marketing realm with your marketing efforts. It is all about organically growing a following of prospects by offering them something of value.
The primary reason of this being a part of your business is that you can be in constant contact with your customers and receive instant feed backs on important issues. Create great content that people will want to share. The more people who link to you, the more qualified you rank in search engines. Having an inbound marketing strategy is a key to your success in business. The beginners can effectively establish themselves and become popular in their niche as they work to build trust and establish relationships among you and your prospects.
How Can Fedobe help Your Business?
Fedobe is a professional web design company that provides specialized website design for the Gift Store industry to grow your Gift store business online. If you are looking for an inexpensive way to get the name of your company to stick in people’s minds, our promotional gift store can be a good consideration to create merchandise that prominently displays your brand. It offers you with the largest nature gift company on the internet. Here you can find the largest selection of nature themed gifts online because we offer the best selection of gift items, the best prices, and the best customer service.
Our gift stores offer you an excellent way to engrain your brand into the minds of the people who use the merchandise you purchase. With so many good options there, it is a good idea to shop around for the gift store that has the exact items which best fit the needs of your company. We also allow you to join our repeat clients who always find new and exciting items in our huge stores. People can make orders online, both safe and easy. They can find a large selection of items for your home, fun educational toys and projects for kids, and gifts for every nature lover on our list. We also provide telephone and email support as well as live chat services for more immediate support.