Customers have started buying your products. They have made use of their shopping cart, and have started adding your products to it. Thereâ€™s nothing worse than losing them here. Customers abandon their carts for many reasons and because of this online stores have to face many losses. Check out this amazing infographic to get a succinct view of shopping cartÂ abandonment.
Letâ€™s check out the reasons of their abandonment and what we can do to reduce shopping cart abandonment.
A. Save Shopping Cart:
Sometimes, registered users leave your website without completing the process of purchase. Our task is to save such carts and its contents so that when the user returns, he/she should find the cart filled with the same items as he/she had left before. You can email your prospect about the cart, if he/she might have forgotten. The cart should persist across all the devices, every time a user is logged in. This facility allows the user to seamlessly continue shopping anywhere and anytime.
B. Easy Accessibility:
Needless to say, but still, there are some websites which do not provide easy accessibility to the product shopping cart. Make it more visible and accessible as you can. Always display a summary of items and the product stock availability. Users get anguished when they find that their selected product is unavailable at the time of purchase. Keep your cart check-out a click away to avoid shopping cart abandonment.
C. Display The Costs Upfront:
Use your customersâ€™ address or their ZIP code to calculate taxes, shipping costs, delivery estimates and similar other variables. Showcase such costs at the very beginning to avoid repercussions. Provide estimates as early as possible. The best idea would be de display costs and estimates, each time an item is added or subtracted to a cart.Â Providing free shipping is also one of the techniques to hold back your customers. Enhance the visibility of â€śfree shipping offerâ€ť for your prospects.
D. Ease The Process:
The entire process of buying should be simple and lucid. One can take a few simple steps which are listed below to smoothen up the process.
- Enable your users to update their shopping cart from any page on the site.
- Provide a wide variety of payment options to reduce shopping cart abandonment.
- Give your contact information, in case they need any help.
- Reduce the number of pages involved in the checkout process, especially for repeat customers.
There are many e-commerce websites which asks its visitors to create an account before adding anything into the cart. Every business wants to increase the lifetime value of a customer â€“ a simple registration process does it. But, there are some customers who do not want to register. Make the checkout process easy for those customers to stay ahead of shopping cart abandonment. Even though you donâ€™t have any information about your customer, but a single sale is definitely better than no sale. You can ask the user to register an account after the checkout process.
Highlight your sales code, coupon code, discounts, if any. Create a separate section for specially priced products, most bought products, free products, any offers etc. Anything which you think can pique visitors should be highlighted.Â Â
G. Provide Customer Support:
This is one of the most important features that majorly determine customer credibility. A lot of questions may urge in customersâ€™ mind while going through the entire process to reduce shopping cart abandonment. Be there to solve their queries. Offer any kind of contextual support that you can. Questions such as time of arrival of product, return policy, checkout process and other similar queries may arise. Tell them how they can contact live through a helpline number, call-back or chat.
Implement these ideas to stop your customers from shopping cart abandonment because this not only increases your conversion rate, but also develops a good relationship with your customers.
If you are looking for a step by step process to optimize the conversion rate of your website, you can visit ourÂ Conversion Rate Optimization GuideÂ to turn your visitors into customers. Please feel free to leave any comment you have in your mind.