As you know Search Engine Marketing comprises of two broad terms – Organic SEO and Pay per click SEM. As the name implies “Search Engine Marketing”, it refers to any kind of marketing to increase search engine visibility. The rest of the guide is dedicated to Pay per click Search Engine Marketing (PPC SEM). This post belongs to search engine optimization and its techniques.
Well, I must tell you Search Engine Optimization is itself a very broad topic. Before getting into the process, understand the basics and the importance of SEO. A simple definition of SEO is “SEO is a process which implements many techniques to rank a website higher in search engine ranking”. SEO is all about getting top ranks in search engine results for certain inputted keywords. SEO is a process which is used to obtain high organic traffic to your website. An advertiser needs visitors in his/her site. SEO helps an advertiser in achieving that, organically. Before optimizing your websites for search engines, you should know how a search engine works and how people use search engines
Search Engine Rankings depends on various factors which are as follows:
i. SEO Content:
The most important part of your website/advertisement is content. The content of the page must be search engine optimized for crawlers. An advertiser/web publisher should always know what is meant by a great SEO content. You write content for the audience. But you write SEO content for the audience as well as for the search engines. Our SEO content writing guide covers all the points in web content writing.
Basically there are two types of links in a webpage – inbound links and outbound links. Inbound links/ Backlinks are the links that you get from other websites. Outbound links are the links that you provide to other websites. A major part of your ranking depends on the number of quality backlinks that you get from other websites. Another linking method which influences SEO is internal linking. Internal linking is the process in which you interlink the pages of your website. Follow our link building guide to build quantity and quality backlinks. Also build an effective internal linking structure for better SEO.
Keywords are the most important element of SEO. Search Engine crawlers look out for keywords in your web content. Placing keywords at certain places help you to rank higher in search engine results. An advertiser should always do intense keyword research to find the optimum keywords.
iv. Website Design and HTML codes:
An advertiser may have to make amendments to his/her website design and HTML codes to make them search engine compatible. Search engine crawlers crawl through the HTML codes.
v. Social Media Engagement:
Make use of social media sites to rank high in search engine results. Social Networking sites can help SEO process in long term. Social Media Sites along with organic SEO is called as Social Media SEO. An advertiser should be aware of this great SEO facility.
These were the 5 most effective SEO techniques. Although, these are just simple topics but they require extreme attention. The process takes a long time for completion. Here are some of the SEO strategies and tactics that you can use:
SEO requires commitment. It is not a one-time event. It may take a long duration for its completion. You should never lose hope. Search Engine algorithms change regularly. What worked yesterday may not work today. SEO requires a long term outlook and commitment.
ii. Ask Questions:
You may either undertake the process of SEO by yourself or you can outsource it to an SEO company. When you hire an SEO company, ask them about their specifics and tactics. Make yourself clear about company rules and regulations. You are paying them. Make sure your money that you will be spending will be worth the rankings.
As said before, SEO takes time. You need to be patient to see results. The newer you are to online business, the longer it may take you to see SEO results.
iv. Research SEO:
If you are undertaking the task by yourself, then you need to study and research SEO with great detail. Research online, read articles, books, pages on SEO.
v. Diversify your traffic:
Do not put all the eggs in one single basket. Yes, Google may be the best source of your traffic. But what happens if, the next algorithm update hits you hard. You should not only focus on increasing search engine visibility but you should focus on increasing your online visibility. This ensures that you have continuous traffic in your website.
vi. Write for users first:
The content in your website should be written for your targeted audience first and then for search engines. Search engine crawlers do not buy products. Your audience does it. Therefore write you content keeping your audience in mind. Do not dense your article with keywords. Keep your article readable and scannable.
The rest of the tips and strategies are covered in the links above. If you are able to achieve high rank for your desired keyword, then you are sure to get large amounts of traffic. Now, it is the task of your landing page to convert your visitor to your customer.
Make search engines your market place with the ultimate guide to Search Engine Marketing. A detailed analytic approach along with a bunch of sureshot tips and tricks is provided in this guide.