Web content is the body of your web site. People visit your website to gain some information or to find answer to their queries. This is contained in the content of the website. Content is the king. People as well as search engines, will acknowledge your site if and only if you have some useful and trust worthy content. Also good content will help you in the process of link building. A well written quality niche content is important for three reasons:
- A good content helps to engage the readers with your site.
- It is capable of increasing search engine rankings and hence traffic.
- It increases the likelihood of getting quality links from premium high trafficked site, thereby increasing the third party traffic and the level of usefulness of the site.
Writing SEO content is not a difficult task. It just refers to the inclusion of some of the points that are listed below. SEO content is nothing, but content written while keeping search engines in mind. The first and the foremost thing that one should keep in mind is that the content is made for the people, not for the search engines, the most basic point on how to write SEO content. Search engines always prefer to show up results that are relevant and informative to users. The quality trait of an excellent content writer is to maintain a balance between the technique of impressing search engines as well as readers. Here are some of the points that one should keep in mind while creating SEO content.
The basic requirement of a good SEO content is its originality. It should be original, fresh and updated. Do not just copy and paste content from existing sources. Search Engines ranks duplicate sites at a very low place.
Relevancy and Balance:
Do not try to outsmart search engines for improving your rankings. Search Engines have special algorithms that are capable of recognizing the web pages or web sites that try to fool them. Many try to include irrelevant content in their pages irrespective of page title. Always write relevant content that relate to your topic. The main trick is to find and maintain a balance between search engine rankings and visitor usefulness. You should not give much importance to search engines as it may affect your content worthiness.
Keywords in SEO Content:
Keywords are the words which searcher enters into the search engine box for his/her query. Sites are made with an aim to target those keywords. Use keywords throughout the content. Keywords should be denser towards the top of the article. Keyword research and selection is done with the help of keyword research tools. The keywords density and placement play an emphatic role in SEO.
Use lists instead of paragraphs: Search engines love to examine lists rather than paragraphs. Also lists are easier to implement when you want to repeat your keywords.
Internal linking can help in a major way in SEO. Linking your pages internally help the readers and search engine crawlers to find relevant and important content. This can be done with internal linking process, user navigation systems and site maps. Also it is very important to use keywords when you link to other pages in your website. If your page is about cappuccino coffee, then you should use keyword cappuccino coffee to link that page.
External Links also contribute in a greater manner in SEO. It helps in providing the reader useful information. But most importantly, search engines infer the usefulness of a site by measuring the number of links on that site.
Proofread your pages:
You are not expected to make any kind of grammatical, spelling or typos mistakes. But for the prevention of, if any, always proofread your work and check for errors and faults. Users and search engines simply hate pages that contain these kinds of errors. Also the chances of getting links from other websites decreases.
The importance of SEO content should never be undermined. Once you know how to write SEO content, you can easily play with search engines to rank you.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.