Section Targeting allows you to suggest specific sections of your text and HTML content, that you want Google to emphasize upon while matching ads to your site’s content. By this suggestion you can improve your ad targeting. Publishers familiar with HTML should only use this option.
Number of sections can be suggested in section targeting. To implement section targeting, one needs a set of HTML comment tags which will you will insert in your source code. These tags will indicate the beginning and the end of sections which will be emphasized of de-emphasized for ad targeting.
Section Targeting Codes
To emphasize a particular section of content, the HTML tags take the following format:
<!– google_ad_section_start –>
Content to be emphasized
<!– google_ad_section_end –>
Publishers can also designate sections, which they would to be ignored by AdSense crawlers. It can be done with the following tag.
<!– google_ad_section_start(weight=ignore) –>
Content to be de-emphasized
<!– google_ad_section_end(weight=ignore) –>
Section targeting does not guarantee you quick results. Crawlers may take some time to identify the section on your page. To implement this feature, a publisher should have a significant amount of content. Insufficient content may lead to absence of ads.
But why do people use section targeting?
This is because; sometimes AdSense crawlers give some extra importance to some words present in your content. These words are not related to the main theme of your content. You may have given it, just to give an example or to describe something. Now what crawlers do is that it directs AdSense to assign ads to your website depending on those words. This leads to irrelevant advertising.
Let me make this clear with the help of an example. You have written a blog about Laptops, and somewhere you have written “bikes” to explain something. This may lead to advertisements of bikes and its products on your laptop related content. With section targeting you can avoid this, by providing correct and wanted information to crawlers. You can give multiple sections for a single content on your page.
Section targeting helps you get in ad targeting, in which you can get content related ads for your sites. Related ads mean that you have a better chance to get a click from your audience. Click through rate increases enormously. Higher click through rate means higher more money.
Section targeting can also help you to get high paying ads if you carefully choose your selections in your content. Selecting contents in which keywords are densely and effectively placed will get you high Cost per click and Cost per impression.
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