You might have heard this term “keywords” or “SEO Keywords” in various search engine optimization techniques. SEO Keywords are the most important element of every search engine. They are a crucial factor in determining your site’s rank in search engine results. Higher search engine results means high traffic and high traffic means more customers. SEO Keywords are the words which a searcher enters in the search engine box. If the searcher keywords match your keywords, then your site will be placed at the one of the top places in ranking. But provided your content should be search engine optimized. Keywords are just one of the factors of search engine optimization.
Keyword researching is given later in the guide with the help of which you can find your SEO keywords. Once you have got your keywords, you need to use it properly for search engine optimization.
a. Meta Tags:
After carefully choosing the correct SEO keywords that are relevant to your content in a page, place them in the meta keywords tags (<meta name = “keywords” content = “Best Web Design Sites, Design Sites On Internet, Web Design Sites” />). These keywords should be placed in order of the largest to the smallest phrase with initial letter of each keyword capitalized. Google does not rely on meta tags but other search engines such as Yahoo and Bing do.
b. Meta Description:
Keywords should also be placed in the meta description of the page. Search engines look out for meta tags and description before they enter the web page.
c. Inside the Content:
SEO Keywords should be used throughout your content but with proper sense. This may not be a difficult task if optimized keywords are chosen correctly as these keywords reflect the theme and life of the content. Keywords should be used naturally inside your text.
d. Beginning of the text:
Search engine give more weight to the first 100 words within a page. So, try to use keywords appropriately near the top of the page and proportionately throughout the rest of the page. Be it a table or a paragraph; use it at the top with included keywords. Evenly place keywords in the conclusion or a comprehension of your content at the beginning of your post.
e. Decent keyword density:
Keyword density is an important measure that refers to the number of times a keyword appears in relation to other words on you content. If a keyword density is 3%, it means that this keyword is used 3 times within each 100 words of the content. A legit range of keyword density is around 2% – 4%.
f. In headings:
Place keywords in the headings of your text to improve search engine ranking. Keywords placed in heading H1 are the most important. Keywords should be used in headings, related to the actual relevancy of the text.
g. In anchor text:
Having keywords within the anchor text implies that there is another area on your site or other site which can provide more information on these related keywords.
h. In title tag:
Title tags are displayed on the search engine result page as your page title. It should contain 50-60 characters. Keyword for a particular page can be placed anywhere within title but it is more preferable to place it at the beginning of the title.
i. In Domain Names:
It is an important factor to integrate some of the vital keywords in the domain names.
j. In Alt tags:
<Alt> and <title> tags of the images should be filled with some related keywords as search engine crawlers read these tags to identify the images and their importance in content.
k. In other headlines:
It is a good practice to use keywords in other headlines (h2-h6).
It is the level of closeness between two or more keywords. More closer the keywords, the more likely is the page to rank higher.
m. Secondary keywords:
A writer may target and optimize secondary keywords as they have a lesser competition than popular primary keywords.
Using synonyms on web pages is good as Search Engines have algorithms to take in to consideration synonyms for Keyword match and ranking especially for sites in English but it is not taken into account for many other languages.
o. Do not misspell:
Misspellings cause a bad impression on readers as well as on search engines. Do not misspell.
p. Do not dilute your content:
There should be a perfect balance in all the techniques of search engine optimization. Excessive unrelated keyword optimization may affect the performance of keywords.
Do not overuse keywords as it may jeopardize your search engine ranking. Stuffing of unrelated keywords in meta tags, headings, anchor text, alt and title tag may lead to penalization.
If you are looking to increase your content writing knowledge in a step by step gradual process, click on Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.