Businesses and brands have already started using Google+. If you are a business owner, then now is the correct time to create a Google+ Page for your business. With a growing popularity of 100 million users, this social network definitely needs attention. There are actually many reasons to use Google+ for your business. Marketers and businessmen should set up their Google plus business page as soon as possible. While setting up a Google plus business page is very easy. This is what is going to be described in this post. Below is a list of steps to set up your Google plus page for business:
Choose/create a Gmail account:
I know you might be having a Gmail account, but as this is business related and concerns your sales, you might think again of creating a gentle and an accessible Gmail account. Avoid creating business profile with your personal email address. Create a new Gmail account with an email address that reflects your company’s brand, for example, yourcompany’firstname.lastname@example.org would do it. Instead choose a Gmail account that is popular and accessible with your marketing team.
Create a Page:
Once you’ve decided and created your business Gmail account, it is time to create your Google plus business page. For that visit Google+ and log in with your email and password. 5 options will be provided before you:
- Local Business or Place: This includes any kind of local business such as restaurants, hotels, stores etc. In this case, you will be asked to enter the country in which your business is located and also your primary phone number. This information is used to sync with Google Places.
- Product or Brand: Such cases include Cars, electronics, Apparel, Services etc.
- Companies, Institution or Organization: This category includes pages for companies, institutions, non-profit organizations and other similar identities.
- Arts, Entertainment or Sports: Pages for movie, music, books, TV, sports are included in this category.
- Other: This category is for such kinds of business that do no fits in the above mentioned areas.
After clicking on the appropriate classification, fill in the required basic information which includes page name (your company name), your business website/URL, and the classification of page content. Fill in all the information with utmost care. Tick all the appropriate boxes but be sure to check out Google+ Policies and Principles.
The next step is the process of customization of your business profile page. Choose some words (within 10) that best describes your business. Use it as a tagline. Make it compelling and attractive. Next page will be your profile photo. Your company’s logo will be the best option in this case.
Now you have created a superficial image of your business profile. Google+ will now prompt you to promote your page in your circles. In my opinion, first customize your page a little bit more and then begin telling the world about it. It is therefore required to skip this step and invest some more time in optimizing your page and sharing some valuable links to your circles. You can always promote your page later once people are ready to accept you. Build your reputation by expanding your network in Google+.
Use other options:
This is all what you may need to launch a business profile page. But rudiments are not really enough to take your business to a success level. Google provides you a number of options to socialize and use your profile page to full effect. Use Google+ circles and hangouts for your business. Google also provides you the option to connect your company website to your business profile page. Checkout Google+ Direct connect to find out more about this. Other tools and the process will be available once you have completed the above mentioned steps.
Google+, as with any other social network can be used effectively for business and marketing purposes.
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