Many websites asks their visitors to enter their e-mail address and password before they could add any product to the shopping cart. Every business wants to build a lifelong relationship with its customers. A simple registration process is one the ways through which a business house can easily contact their customers. The registration window may pop-up anytime in the entire buying process. A registration procedure is one of the reasons why users don’t make any purchases. Read “The $300 Million Button ” article to know some more.
According to Forrester Research, 23% of the shopping cart abandonment are happening by shoppers when asked to register before checking out. Such kind of researches really amazes you about how such simple steps can affect your conversion.
Here are certain things that you can do to optimize the buying process to avoid shopping cart abandonment
A. Registered Customers:
As soon as the checkout process starts, allow your regular customers to log in with their old passwords. Many users have multiple email addresses and passwords. Most of them forget the email address that they had used to create that account. It is your task to provide easy ways for them to recover forgotten account information.
B. New Customers:
There are two things that you can do with new customers for easy buying process. Either you can allow them to check out without registering or you can ask them to register at the end of the check-out process. You can use this information for future use. By the end checkout process, they will be highly motivated to enter their email id and their password.
Simplify and minimize the required information during the checkout and registration process to minimize shopping cart abandonment Arrange the required information in decreasing order of their importance, such as Name and email address should have the first priority, then the phone number and so on. Ask the user to fill this information. Try to minimize the number of pages in the check-out process.
Always try to visualize from a users’ point of view. See to it that he/she doesn’t face any difficulties. Our task is to simplify the entire buying process and see to it that the visitors don’t continue their shopping cart abandonment.
If you are looking for a step by step process to optimize the conversion rate of your website, you can visit our Conversion Rate Optimization Guide to turn your visitors into customers. Please feel free to leave any comment you have in your mind.