This is one the areas which is slowly being ignored by most of the bloggers, but can be used to obtain a generate amount of traffic. You might have been taught about keywords, SEO, online marketing etc. but we are rarely taught about offline marketing.
Offline marketing is just an opposite of online marketing. In online marketing, advertising/marketing is done over internet where is in offline marketing refers to marketing in real world which includes usage of television, flyers, posters, business cards, T-shirts, Seminars, Products, conferences, free coupons etc. This helps you reach out to real world audience with a minimal investment. It is a powerful way to drive qualified readers and traffic to your blog. Consider these inexpensive tactics for offline marketing of blog.
Create funky design on stickers and stick it around your world. You can also give stickers to people who end up sticking it somewhere. Put your URL, name, or slogan on that sticker.
Print out inexpensive fliers with just about enough information of your blogs. Distribute them on streets and everywhere you go.
iii. T- shirts:
Design some cool jazzy t-shirts with your URL, logo and slogan on it. Hang out wearing these t shirts. If possible, distribute them for free.
iv. Shopping carts:
It would be great if you could strike out a deal with the local supermarket to put an ad on their carts. This can be effective to get traffic as people tend to see that same URL or logo again and again.
v. Sponsorship of Events:
Sponsor some events where you will be able to display some information about your blog. Put name of your blog on the t-shirts of your college’s football team
vi. Business cards:
Create some business cards exclusively for your blog. Always keep some in hand to give others.
Try to be present in blogging conference or an industry trade show. It’s one of the best ways to make connections.
Give the information about your blogs, at first, to your friends. Ask them to spread the news by word-of-mouth to other persons.
Give offline seminars to colleges, community groups and businesses.
x. Physical Products:
Put your blog name, URL, logo, slogan on physical products such as coffee mugs, key chains, bags etc. Distribute it for free.
Hand our free coupons to friends and families.
xii. Start Giving Free Courses:
Give some free courses or organize a knowledge sharing event on a topic that is related to your blog. Solve the problems and gain reputation and trust of others, thereby build your subscriber base.
Paint vehicles with your blog logo to increase your visibility.
Similarly, there are innumerous ways of offline marketing where you can promote your website to get high traffic.
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