In one of the previous posts of this guide, I told you some tips on how and where to find work as a new freelancer. Well, consider this post as an extension of that one. In this post, I’ll tell you simple tactics to find clients for freelance web design business.
Without wasting any time, let’ see what are those points.
If you want someone to hire you for your service, the best way is to ask. This is the easiest method to get clients for freelance web design business. But many freelancers either tend to ignore this method, or they mostly forget it. The end result – they indulge themselves in complex methods of getting clients.
So now the question is how to ask and from where to get a list of prospective clients to whom you can offer your services. You can either ask a local client personally via telephone or by meeting in person. Use the elevator pitch which we created in this guide. Or a popular method is by sending mails. This is what we call as cold-email campaign. Another method to ask for more work is by making use of existing clients. Gently ask your existing clients for more work, each time you complete or submit a project to them. Try something like this, “Is there anything else that I can do for you?”
There’s also a way to find clients for freelance business via your existing clients, called as referrals.
B. Referrals/Word of Mouth:
Referrals are one of the most popular ways with which freelancers find work. Many researches have revealed that people trust their friends and peers more than they believe blatant ads.
It’s very likely that many of your clients for freelance web design business may recommend you and your service to their friends, colleagues, peers etc. Well, sometimes your existing clients may know someone who might exactly need what you are offering as a freelancer, but have forgotten to recommend. So it’s your job to ask them if they knew someone who’d like to hire you as a freelancer. For example, “Do you know someone who could use my services?”.
Now you need to make sure that your existing clients recommend you to their friends. For this, you need to do two things.
Provide excellent service to your clients. Live up to their expectations or even go beyond them. Give them the exact replica of what they had ordered. Impress your clients via your service. If your client ordered an “A”, give them an “A ++”. Be unique with your approach. Stand out from the crowd. Do something by which your clients for freelance web design business remembers you. Behave marvelously. By doing this, you put your name in your client’s mind and if anything they see or hear about your offered service, your name pops up in their mind.
Believe me, your clients love when you listen to them. They definitely appreciate the fact that you are interacting with them about your work and are working according to them. This creates an image that the freelancer has always placed the client’s task at top priority. Hence the client is always happy thinking that you are doing his/her work.
Always give quick reply to client’s mail. Make it easy for them to contact you. Free your client from any restriction.
C. Use Your Past:
Recall your past and look out for friends, families, professional friends. Contact those persons who you think can find clients for freelance business. For example, contact your former boss and ask if he’d recommend someone for your service. Similarly, contact other important people. You’d be surprised how helpful these people can be in connecting you with potential clients.
D. Freelancing Sites:
The most popular way chosen by many freelancers to find a job is by making use of freelancing sites. There are many freelancing websites in internet, but the four kings are oDesk, Guru, Freelancer and eLance . Try them all. Bid for different projects and see if anything comes around. Experiment as much as you can. Bid on both cheap as well as expensive projects.
E. Enhance Your Presence – Online/Offline:
Make contact with more and more people online to find clients for freelance business. Use different online areas where you can enhance your online presence such as discussion sites, forums, blogs, social networking sites etc. Create a personal portfolio where you can showcase your strengths and skills. Use offline marketing ideas. Attend niche related conferences and other face to face events. Let the world know that you are a freelance web designer.
F. Offer Free Work For A Big Party:
If you have a good relationship with a big name person/organization, offer them a free work in exchange for a link or a promotion. More and more people will come to know about you as a designer. This tactic works great in case of websites. Offer some free customization or up gradation of a highly trafficked website in exchange of a link on their web page. You’ll get a lot of traffic and who knows, some clients for freelance web design business too.
G. Create An Outstanding Product:
Your freelancing doesn’t mean that you should only make money via your services. As a freelance designer, you can also make money via your products such as templates, themes etc. The fact is that not only you can make money out of it, but you can also popularize yourself with your product. Create a product that your niche demands. Find the voids in your market and deliver a product that your niche urgently requires. If you deliver the right product, you can achieve instant success and popularity.
Always respect your clients for freelance web design business and listen to them. Believe me, the power of word or mouth is immense in this case. So make use of it effectively to get more freelancing jobs.
What are your tips to get more clients? How do you get your clients for freelance web design business, via which sources? Pitch in your answers and other topic related thoughts via your valuable comments.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.