The sudden boom of social media networks has turned the entire marketing world upside down. Marketers are simply flabbergasted with the rising popularity of social networks. This has really forced businesses to make social networks as one of their promising marketing platforms. From small businesses to large corporate houses, everyone is slowly and steadily starting to use social networks to market their products. This form of marketing is called as social media marketing.
Have you started using social networks for your business? This social media marketing guide will teach you how to use social media networks for your business. Let’s kick off the process with some basics and then we will go for each of the most popular social networks.
A. Pack Your Bag For Social Media Marketing
Before I explain on how to use the most popular social networks for business, I would like you to go through the basics of social media marketing. Create your strategies and plans before using any of the networks.
- First paragraph gave you a succinct view of social media and social media marketing. Let’s go deeper for the definitive view of social media marketing. Be clear about the basics of social media marketing and its advantages. These benefits will definitely convince you to use social networks for marketing.
- Before riding the horse, learn how to sit on it. There are certain rules or you can say guidelines that one has to follow in social networks for marketing purposes. Such rules are called as social media prescripts or social media etiquettes.
- Many people believe social network means Facebook. Let me tell you that there are other social networks in the race also. Take a look at the 10 players that are used in social media marketing world.
- Social media has really affected the world of marketing. Marketers have found a new and a popular place to market where the entire world can see their products. Expert marketers had to change their marketing strategy for social media. Find out the impact of social media on marketing strategy.
- A plan or a strategy is extremely required for any form of marketing and social media marketing is no different. Create a social media marketing plan for your online business.
- The process of marketing in social networks is extremely simple. There are only 3 important stages involved in the social media marketing process.
- All set and done, let’s learn some basic social media marketing tips that will help us in future in our social media marketing campaign.
Now we will get into the details of the most popular social network which are highly prone for social media marketing. The following is a mini guide for each of the social networks.
Needless to say, Facebook is the most popular social network which directly makes it a hot target for social media marketing. Let’s know how to use “Like” and “Comment” for marketing purposes.
- Marketing is a practice which is done to promote products in front of a large audience. What better place than Facebook to do it. Check out some amazing facts which makes it one of the hottest target for this form of marketing.
- Make yourself familiar with Facebook marketing applications. You will use these applications at a later stage to improve your Facebook campaign.
- Facebook Pages and groups are your weapons in your Facebook campaign. Find out their pros and cons and how you can use Facebook Pages and Groups effectively in your campaign can surely increase your outcome.
- Facebook Fan Page provides you a lot of facilities which enables you to extract meaningful data for your marketing efforts. This is why most of the companies use Face page for their businesses. Find out some more reasons why people use fan page for their business.
- Even a strategy is required for using fan page in your business campaign. Such kinds of strategies are called as fan page strategies. Check out Facebook Fan Page strategy tips to alleviate you online business
- Keeping your fans engaged with your fan page is one of the biggest obstructions a business faces. Getting high responses from fans via a fan page is always good news.
- Unless and until you have sufficient number of fans, you cannot promote your products. Building a Facebook fan base requires a lot of hard work and dedication.
- Facebook has its own personal set of strategies for marketing. These are called as Facebook marketing strategies. Here are some of the best Facebook Marketing Strategies to rocket your success in social media marketing campaign.
- Facebook even provides you the facility to create and showcase advertisements. Various features and controllable parameters are present which allow you to showcase your Facebook advertisements to your niche audience only.
The second most popular social networking platform is really catching up in the race for number 1. The number of subscribers is tremendously increasing in this micro blogging platform. Let’s see how we can use this Twitter bird to spread our business message.
- A business owner is required to create his/her own personal brand before starting his marketing process. Twitter and Personal Branding goes hand in hand.
- Hash tags are ubiquitous in Twitter platform. It is used to refer a profile. Instead of using it for other purposes, learn how to use Twitter hash tags in your business.
- To use Twitter in business, you need an expert insight. Check out some tips on how to use Twitter for your business. Expert these tactics and make your way to success.
- There are a number of Twitter Marketing applications which are available online. Use them to check your Twitter marketing efforts and for other business related purposes.
- Messaging is given a new word in Twitter. It’s called as tweet. People tend to tweet and retweet others’ content to spread the message. The more retweets you get, the more popularity you obtain.
- Twitter is all about followers. As you increase your number of followers, the more people you gather to spread your message. Industry experts have thousands and thousands of followers.
- Going viral is the ultimate paradise for any social media marketer. Twitter is the best place to go viral. Once you go viral, people start recognizing you, your brand and your business.
- Customer service is one of the major criteria that determine the credibility of your business. Use Twitter to provide an excellent customer service. Word-of-mouth referrals greatly depend on customer satisfactions.
- Twitter is not only a platform to market your product, but it can also be effective in generating sales. Twitter is a pool of prospective customers out of which you can extract your prospective leads.
LinkedIn is the biggest business social networking site. It can be referred to as “Business Facebook”. Meet business professionals from all across the world in LinkedIn. In here, you can find your customers, prospective investors, employees and many more. It is the best place to market your product as the people are entirely business related.
- Why one should use LinkedIn for business? Find the various benefits of using LinkedIn for your business purposes. The business related benefits are absolutely amazing.
- Your LinkedIn profile can either act as a resume or it can be a face for your online business. Various blanks are required to fill in. Be focused on creating a LinkedIn profile that works for your business.
- LinkedIn provides you the facility to add a video profile to your online business. Adding video in your LinkedIn profile requires completion of few simple steps.
- You can also customize your LinkedIn profile with our own choice. Tailor your profile that suits your business. Create it for your niche market with whom you want to make contact.
- People search for names in search engines. Make sure that your name/business appears when they do a quick search. You can do this by search engine optimizing your LinkedIn profile for search engine algorithms.
- LinkedIn is the most opportunistic platform for business. Learn how to use LinkedIn for business to explore your business potential.
- LinkedIn provides you the facility of creating groups. These groups are specifically called as LinkedIn groups. LinkedIn groups can play a major role in increasing your online business. Know why to use a LinkedIn group.
- Managing a LinkedIn group is not an easy task. But one has to deal with it carefully if he/she is concerned to improve his/her online business.
- You want more and more people to sign up for your created group. This is only possible if you implement some excellent promotional tactics. These tactics helps you to draw in the targeted members from the entire LinkedIn world.
- Many business houses have a misbelief that LinkedIn is only for large businesses. Let me tell you, LinkedIn is a platform for all kinds of businesses. Just follow some LinkedIn marketing tips that will help small businesses to prosper.
- Similar to Twitter, you can use LinkedIn for personal branding purposes. Simple modifications of certain fields can help you create a personal brand for yourself.
- LinkedIn provides a series of home applications that you can use to engage your group members or you can use it for other purposes. These LinkedIn marketing applications can prove to be very helpful.
- There are four types of connection strategies in LinkedIn. Deciding which strategy you want to take up for your LinkedIn campaign.
Google, in competition to Facebook, has launched its own social network, called as Google+. Google+ provides a whole new set of features and facilities that makes this network unique. Let’s dig Google+ to use it for business.
- Your Google+ profile is easily recognizable by search engine crawlers. Hence, it becomes easy for you and for your business to get high ranks in search engines. Check out some other reasons why you should use Google+ for business.
- Google+ provides you an amazing array of features that you can find in Google own page for Google+ feature. A part of Google+ is entirely dedicated to business. We will be using this Googe+ for business for our business purposes.
- Increasing your network should be your first task in Google+. More and more people should come to know about your business. Learn how to expand your network in Google+.
- Similar to Facebook friends, we have Google+ circles. But there are some distinctive features in both of them. Using Google+ circles in your business is an easy task.
- Google+ provides a new feature called as Google hangout. Google Hangout lets you conduct a web conference with the help of video chat. Google hangouts can be used for several business purposes.
- Now is the time to go practical. Let’s learn how to set up a Google+ page for business.
- Follow some exciting Google+ marketing tips to excel your Google+ campaign for business. Implement these tips to boost your marketing.
F. Video Marketing
Video Marketing is becoming increasing popular with the outcome of YouTube. It’s like online videos have become synonymous with YouTube. Business houses have already started using online videos as their marketing platform. YouTube is the place to share online videos. Good online video advertisements are created and put on YouTube.
- The statistics and the benefits of video marketing are really amazing which obligates you to use videos for your marketing purposes.
- Video ads are not easy to create. Care should be taken while creating one. Here are some tips for creating an effective video ad.
- Now that you have created a video ad, upload it on YouTube. Read some of the tips to use YouTube for business purposes.
- It’s not enough to upload a video ad on YouTube. You need to get more and more people to see your video i.e. you need to get more and more YouTube views.
- Ever heard of Video SEO? Similar to normal SEO, Video SEO refers to simple backend modifications to make your video search engine friendly.
People have got used to blogging and they have actually liked blogging. Business persons have started created their own personal blogs to market their products. Blogs are an interactive way to engage with your target audience.
- Blogging plays an important role in social media marketing. Understand the importance of blogging in social media marketing and how they can influence your social networks.
- Check out some business blogging tips that will help you to use blogs in social networks.
Digg is one of the most popular online social news website where millions and millions of Digg users submit their content. It has its own method of ranking pages. It can also be effectively used for business purposes.
- Make yourself familiar with Digg and the process of its working. Understanding how it works helps you to clear out the air for creating a clear and a straightforward strategy.
- Similar to Twitter followers, we have Digg followers. As the number of followers increases, your popularity also increases.
- Get yourself a detailed analytic approach of how to use Digg for your business purposes. These are simple Digg marketing tips.
Pinterest have become the third most popular social networking site. Pinterest provides you a virtual pin board on which you can pin anything of your choice. Let’s see how we can use it for business.
- The reasons for using Pinterest are quite sufficient to incline one towards using it as a social marketing platform.
- Pinterest can come really handy when it comes to using it for your brands. Regular social media chores along with some expert advice should do it.
- Followers exist in Pinterest also. Different social media platforms have different tactics and different strategies to get more number of followers. Find out how to get more Pinterest followers.
- Pinterest is really amazing when it comes to driving traffic to your site. There are some simple ways to drive Pinterest traffic to your site.
- Some prescripts are needed to be followed in Pinterest. Such are called as Pinterest etiquette.
- Pinterest can also be used for SEO purposes. It can drastically increase your search engine rankings. Your online business popularity indirectly increases with higher ranks.
- Pinterest can be effectively used for business purposes. Just follow some simple Pinterest marketing tips.
- Blogging can be interjected with Pinterest. Many bloggers are actually using Pinterest to popularize themselves. Find out how bloggers should use Pinterest.
- There are a number of Pinterest marketing tools which one can use to enhance his/her marketing efforts.
The popularity and rage of social networking sites has made social media marketing to come in limelight. In this modern technology, with the availability of internet in every home, social networking and social media marketing have made their own stands in business. There are a number of social networking sites, but to choose the correct and the most appropriate one is the task of good and an effective marketer. Only after taking all the factors into consideration, resources and hard work must be employed in media marketing. Social media marketing is all about efficient strategies. Hope I have given you enough in this guide to keep your dice rolling.