Social media affects SEO in major and contributive way. Major search engines such as Google and Bing are now depending on social media activity to determine the popularity and usefulness of content. Let’s say, a content post is shared/tweeted for a number of times in social media networks such as in Facebook/Tweeter. Now what does this implies? It has only one implication that the post is useful and informative. This social media activity is acknowledged by search engines. When it finds an informative post in a media network, it quickly raises its rank in results page. This is how social media SEO works.
Social media sites acts as an excellent platform for online business. Businesses want to get recognized in search engines as well as in social sites. Social media sites can be very quick in driving traffic to your site. Knowing how social media sites affects SEO is the gist of this post. There are two factors that you need to consider for social media SEO:
Try to increase the number of retweets and reposts in Twitter and Facebook respectively. Search engines look for content that is popular in social media sites and with increasing number of retweets/reposts; there is a greater chance your content will be recognized by search engines. This activity helps in determining the popularity of content. The more retweets/reposts content receives, the more popular it becomes and the more important it is perceived by search engines. This is the concept of social signals. Actual web users do the work of search engines for finding out useful content. This is the most basic point of social media SEO.
Not only does the search engine take into consideration with the number of people following you, but also it considers the quality of your followers. Search Engines prefer content that is authoritative by the author as well as authoritative by the people who retweets/reposts them. Also it takes into account the posts that are published by your friends/followers.
Helpful and Useful:
Always try to create posts that are helpful and useful to the audience. Direct and mould your content according to the needs and desires of your target audience. People will share it only if they are interested in it. And they will be interested only if you provide something for them.
So for making an SEO effort in social networking sites:
- Write good, useful and informative content that satisfies needs and desires of audiences.
- Always install social sharing buttons on your pages/posts of website.
- Share you content on social networks.
- Build a repute a sharing others’ content also.
- Interact with your families and friends about the content post and ask them to share.
- Include social bookmarking sites such as Digg, Reedit, StumbleUpon.
- Do not automate all your social activity.
As simple as that, you need to just follow simple steps mentioned above to combine the effectiveness of social media and SEO.
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