Content is the most important part of a website. Search engines give high importance to the content of a website. Before starting off the topic of content management system (CMS), let me tell you something about it. A content management system is a software program that allows you to publish and modify your website content. It allows you to control the content of your website without the technical knowledge of HTML codes. A CMS eases the process of content publication and removes all the complication in the operation of website content, hence the name “Content Management System”. CMS is used if there are more than one person who would be controlling the content of a website. It helps in easy management of content. If you don’t use a CMS, then you would have to write the HTML code from head to tail, create links, upload that page on server etc. A CMS is all-in-one software that accomplishes these tasks for you. Take a look at the ultimate collection of CMS for your website.
Many web publishers are unaware of the fact that their search engine rankings depends on the CMS that they use to publish their sites. Selection of the best and the most appropriate CMS for SEO is very essential. There are a number of SEO issues that hovers over CMS softwares. Therefore, following points are to be considered for selecting search engine friendly CMS for SEO:
i. Title Tag Customization:
Many CMS do not allow customization of meta title tags and description. A search engine friendly CMS should allow its users to assign unique and relevant titles and meta description to their content. This is very important as search engines examine meta titles and descriptions to know what the page is all about. It should therefore allow creating new page title for each page and editing the titles of existing one.
ii. Static URL Generation:
One of the biggest problems in CMS is the generation of dynamic URLs. Many CMS generate dynamic URL for webpages. But search engines avoid indexing those. Therefore, a SEO friendly CMS should generate static URLs for web pages. This also helps your readers for easy remembrance. Recent CMS programs allow manual creation of URL.
iii. HTML Codes Insertion:
Your CMS for SEO should allow you to insert your custom HTML tags that you wish to use in your website. This allows you to personalize your website. Customization of HTML codes is one of the biggest requirements of an SEO friendly website.
iv. Quick Editing:
Go for a CMS that allow you to quickly edit the content of your website. If you see your webpage and you feel that this part needs to edited, then it should be done quickly. Editable heading tags, title tags and descriptions should be allowed in CMS.
v. 301 Redirect:
A CMS for SEO should allow 301 redirect functionality enables you to rewrite URLs and avoid duplicate content issues. Many CMS lack this important facility in which you can modify and search engine optimize your URL.
vii. Additional SEO stats:
Different CMS provide some of the useful information such as SEO statistics of web pages, W3C compliancy, keyword density etc. Select a CMS that provides sufficient information which you can make use to get high ranks in search engines.
viii. Image care:
Insertion of alt tag attributes should be allowed in search engine friendly CMS as alt tag plays an important role in SEO. Also it should carefully handle images with CSS Image Replacement.
ix. Other features:
W3C validator should approve the HTML codes generated by your CMS. Creation of custom 404 pages, cross browser compatibility, RSS insertion, and static cache options should be supported.
Just to ensure, use a demo of the CMS that you think satisfies all the above search engine criteria. You would not want to waste your money to get low ranks.
Professional SEO content Writing is not an easy task. Various factors have to be considered in this case. We have made the entire process easy for you by providing an easy and resourceful SEO Content Writing Guide For Professionals.