Conversion rate optimization is all about optimizing your landing page for better conversions or ROI. This conversion can be a business sale, email subscription or any action that you wish your visitor should take. These actions taken by the visitors help you to achieve your business goals. Measuring your conversion rate is an excellent practice to check your current business strategy. Business strategies, business goals, objectives are some of the basic pre-requisites that one should compose to achieve business success. It keeps you in track and always focuses your actions to achieve the same.
Before starting off the process of conversion rate optimization, it is extremely essential to pen down your current business strategies and goals. Well, there are some other chores that you will have to do in order to maximize your conversion rate. Let’s discuss on what you should do beforehand for maximum business conversion.
First things first! Check your current business strategies and objectives. Make sure that they follow the rule of S.M.A.R.T.
S = Specific: Focused business strategies. You should be able to explain your every action; what, when andwhy.
M = Measurable: Set such goals which are measurable. Set specific criteria for measuring progress against your business goals.
A = Attainable: Do not set unimaginable goals which are extremely difficult to achieve. Yes, you can be ambitious but not over-enthusiastic.
R = Relevant: Keep your goals relevant with the present line of work. Unrelated goals throw you off the track.
T = Timely: Set a structured timeframe around your goals and make sure that they are achieved before time.
Set up S.M.A.R.T business strategies and goals in order to benefit your conversion rate optimization process.
You are a businessman/woman who is here to sell products. Making profit is the ultimate target for any line of work. Selling maximum products is the only way to do so. What I am trying so say here is that you need to identify your products that you wish to sell. Make a list of all the products that you want to include in your landing pages. Also identify the best prices for each of your products. Try to be reasonable here. Do not wish to make profit with just a single product. Tag your products with the best prices.
There are some businesses that offer services along with products. Services may be web hosting, web designing etc. Similar to products, flag your services with the best prices. Give visitors every reason as to why they should choose your services instead of your competitors. There may be a number of queries in visitors’ mind. Queries such as pricing system and plans, ways of communication (phone, video call etc.), service completion time, and expected end results etc. Answer such queries in your landing page. Clear out any cloud of doubts that restricts your visitors from choosing your services.
The second last thing that I want you to do is research. Analyze your targeted audience and their browsing habits. It helps you to start off the process at the best optimal point. Begin by data mining your site’s analytics data, bounce rate and conversion rate. Examine your site’s top converting landing page and find out those points that differ such pages with the other non-converting pages. More clear your intention are, the more better will be your CRO process. Compare your site with your competitors’ converting web pages. Try to find the missing pieces that will place you in the market space. Research as much as you can. Write down all the points and make sure to include them in your CRO process.
The final task is to lay down your long term business goals and objectives. It should also follow the rule of S.M.A.R.T. Drive through your CRO process to achieve those long term plans.
Well, these were some highly required pre-requisites before starting off the CRO process. You can also add one of your own. I would recommend you to write each and every target and action that you wish to achieve or include in your CRO process.
If you are looking for a step by step process to optimize the conversion rate of your website, you can visit our Conversion Rate Optimization guide to turn your visitors into customers. Please feel free to leave any comment you have in your mind.