Link Wheel is an interesting and an extremely useful strategy used in the process of link building campaign. It is an effective marketing strategy to build backlinks to your site. The basic idea of link wheel is to create a pattern of links from one website to another. This pattern ultimately links to the website that requires promotion.
Link wheel is basically used in the process of search engine optimization. We all know that getting more and more backlinks increases the importance and popularity of our site in the eyes of search engines and hence it places our site higher in its rankings. This is the basic gist of link wheel which is to get more and more backlinks. And yes, it importantly depends on the quality of links that you get. Higher is the quality of links, higher can be your position in rankings. We know that SEO consist of on-site and off-site factors. On-site factors depend on the techniques that are applied on the web page to be optimized. Off-site factors depend on the proficiencies that require working outside of the page. Since links come from pages outside the site, it is one of the off-page SEO factors.
So what is link wheel?
Link wheel is a technique where you create a number of microsites/blogs on different Web 2.0 websites. Web 2.0 websites are the sites in which people can create and share information dynamically. It allows internet users to share, interact and collaborate with the help of user generate content. There are a number of Web 2.0 sites such as Hubpages, Squidoo, WordPress etc. Basically these are the sites which help us to create and share our blogs/information.
You create a unique content containing article for each of these websites. This content should relate to the main content of your targeted website which you want to rank. In each of these articles, you provide a two links; one for the other Web 2.0 site and one to your targeted site (mainly homepage). The below diagram can explain the process well.
The rim of the wheel consists of links to other Web 2.0 sites and the spokes consists of links to your targeted site. The effectiveness of the link wheel comes into play because of the fact that these Web 2.0 site are extremely popular and search engines provide good and decent authority to them. These sites gain high traffic and hence with effective link wheel you can target a significant amount of traffic to your site. The above figure shows a simple diagram of a basic link wheel. Include randomness in your linking as shown in the diagram below.
Another advantage of link wheel is the concept of one way linking. In link wheel, site 1 links to site 3, and site 3 links to site 6 and so on. In this way, the link juice is continuously passed from one site to another, hence building the importance of each of the links. You now, have a network of number of Web 2.0 sites containing niche related content, each pointing to your targeted site. This makes the search engines believe that you have authority over the related topic.
So what is the difference between traditional link building and link wheel?
With traditional link building, you create simple backlinks to your site from any other site. It’s just a simple process of creating a single backlink. But with link wheel, you not only create backlinks from each of your submitted article, but you also provide a link to the article which contains backlinks, hence directing the visitors to your site.
Let me give you an example; let’s say a visitor lands up on Hubpages. He/she reads your article but is not convinced to click on the link to your home site. Rather, he wants to read some more of your content. Therefore, he/she clicks on the links which direct him to Squidoo, where more content related information is provided. Now here, he/she is convinced to go to your website. Therefore, the visitor clicks on the link that directs him from Squidoo to your homepage.
Here are some of the simple and effective steps to build an efficient link wheel:
i. Content of articles: Content is the king and this holds true in case of link wheels also. You will have to write content articles in each of the Web 2.0 sites. Therefore, you will write some convincing content to make people to click on your links. Satisfy their needs and desires and they will click on your link.
ii. On page optimization of posts: The posts that you will be submitting in the Web 2.0 sites have to be properly on page optimized so that it is well indexed by Google. The content in the posts should belong to the same niche as the content in your main website. On page optimization includes keywords optimization, Image optimization etc.
iii. Start with small: Start with a smaller number of Web 2.0 sites at the beginning stage of building a link wheel. Once you have gained some experience, increase link wheel’s diameter.
iv. Randomness: Do not follow a simple, circular path in building links with link wheel. Randomly build links within link wheel so that link juice is passed.
v. Blueprint: From the start of your campaign, maintain a systematic blueprint of your link wheel. Blueprint of link wheel comes in handy when you would like to enlarge your link wheel. Also it will help you in finding the loopholes present in your link wheel campaign.
vi. High PR links: Include high PR sites in link wheel. These sites allow links from profile page after a simple process of registration. Using them in your armory will provide you high value link juice.
vii. Add Edu/Gov profiles: Although, it is very difficult to get links from such profile site, but you should always try as these profile sites contain a lot of link juice in them and search engines holds a lot of trust in these sites.
viii. Multiple Interconnected link wheels: Do not get satisfied by building a single link wheel. Create multiple link wheels and interconnect them. This will give search engines more reasons of why they should place your site at high rankings.
ix. Anchor text: Do not use the same anchor text in each of your links. Vary them in each of your links and of course, include keywords in your anchor text.
Link Wheel is a long term strategy to increase your SERP and to get more traffic to your site. The effect of link wheels is not quick. It may take some time, but link wheel is a permanent strategy to help you get high rankings.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.