Images are the best way to enhance users’ visual experience. They add that “extra factor” to your web content. Also images can be a great source of traffic from image based search engines such as Google Images, for example. Optimizing your images can help you gain large traffic. Image SEO covers quite a number of topics such as alt text, image description, alt text etc. These will be discussed all along the post. The process of image SEO is extremely quick and easy, once you know it. An image code takes the following HTML format:
<img src=”” title=”” alt”” />
Src = source of the image.
Title = text which is displayed when a cursor moves over that image.
Alt = alternate text which is displayed when a problem with image uploading takes place.
Let’s start off on how to optimize images for search engines.
i. Alt text:
There are different ways of examining images when it comes to humans and search engines. Humans recognize an image visually whereas search engines recognize it textually. You can know everything about an image by simply seeing it. But this is not possible with search engines. Search engines examine HTML codes to understand image. Alt text is given for search engines to examine and to know what the image is all about.
ii. Keywords in file name:
Include keywords in the file name of the images. This helps search engines to determine its relevancy. A proper image name with included keywords is a definite plus point in image SEO. Use only that words for which you want to get ranked.
iii. File Size:
There should be a perfect balance between image size, image quality and the loading time of a webpage. Any visitor would want to see a webpage just after he/she clicks on the link. To achieve this, you should create a perfect equilibrium between the image size and image quality.
iv. Anchor text:
Anchor text can play an important role if you want to link your images with your anchor text. Use keywords in your image anchor text. Describe your keyword included anchor text for linked images. Selection of good words is necessary in this case. For example, linking an image with the word “photo” does not provide enough information to search engines.
v. Limit the number of images on a web page:
Do not stuff your web page with images. Use it only when required. Your alt text, caption, file names should be short and descriptive. Search engines hate forceful insertion of keywords in unwanted place.
vi. Surrounding content:
Make sure the content surrounding the image is relevant. Try to use images that support the content. The keywords in the content should be placed close to the images. An image captures a searchers’ eye more quickly than textual paragraphs. Inserting query related images makes the audiences stick to your website.
Implementing the following points in your content page helps in better image search engine SEO.
Professional SEO content Writing is not an easy task. Various factors have to be considered in this case. We have made the entire process easy for you by providing an easy and resourceful SEO Content Writing Guide For Professionals.