We all know about Twitter. It is a social networking website where you can “follow” your choice of people. These may be your friends, colleagues, celebrities, teachers or just anyone. People use Twitters to keep their “followers” (people who subscribe to their feed) updated on their personal life. For instance, one may tweet about some party that he/she will be attending, or some future plans etc. Twitter has given an all new definition to “micro-blogging”. You can connect and keep updated on anyone’s life using Twitter.
If you are using twitter for business, the most important thing about which you should take care is your Twitter profile. Normally, most of Twitter pages are composed of some absurd and preposterous designs. This works fine for your friends and relatives, but when it comes to marketing/business, you need to create a Twitter page that perfectly reflects your brand/product. Many people do not/forget to optimize the most basic part of Twitter, their Twitter profile. People quickly dive in to other questions leaving this crucial blank unfilled. Here are some of the most effective tips to customize your Twitter profile for business purposes.
i. Twitter ID:
Use a Twitter ID something that makes some sense. Ridiculous ID’s will definitely repel your audience. Since you are using twitter for business i.e. branding your product here, you need to give a trust worthy and a decent ID for people to believe in. You would want someone to say “I follow @qwerty in Twitter”.
Always use your real names instead of imaginative ones. If you want to give your nick name, then interject it in between your real name. You want people to know who you are if you care about your business. Local buyers may recognize you with your name.
Give your original location instead of some fake ones like “In your heart” or “Mars”. Giving real location will help your followers to make contact with you, if they want. Your followers can actually follow your address if you’ve managed to create a strong Twitter presence.
If you have a blog then you give its URL here. It’s better to give a company’s website in this link. This should be a place where people can get detailed information about you or your product. If you don’t have one, leave it blank.
This is the most important field to fill if you are thinking of personal branding. Here you need to describe yourself within 160 characters. Give something specific and straight forward if you think yourself as a personal brander or a marketer. Compliment yourself and specify your achievements.
Do not leave this place blank. Either you can use your own photo or you can use a logo of your brand. In Twitter photos appear very small, so give a nice close-up shot. For personal branding, give a sharp and a clean personal photo.
Now this is the place where you can really show off your personal brand. Twitter provides you with some choices but to be unique you need to display a nice custom photo of your own selection. Be different from others by using a swell background.
viii. Do not protect your Updates:
If you want to make your personal brand available to the world, then do not protect your updates. Let the world see your updates and also your personal brand.
Just make sure you don’t leave any blank unfilled. Think of some variations and amendments. Make the required changes now.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.