The design of a blog is an important constituent of a successful blog. You pick up any successful blog, problogger , searchenginewatch etc, there’s one thing that they have in common and that is a good blog design. One cannot simply ignore a blog design, because who knows the real importance of blog design, can’t be away from its effectiveness.
While content is definitely more important than your site’s design, but your site’s look, feel and presentation forms a key part in building your site’s image.
Good content along with fantastic blog design templates can help your blog grow faster than ever.
Let’s face it. A new reader, as soon as he/she lands on your blog, quickly decides whether he/she will continue to stay on the site or not. What do you think are the criterion that makes reader stay on the site?
The decision takes place even before he/she reads the first word on your page. It’s the design of your blog that helps them take this decision. It’s about how much they like the site and how it makes them feel.
Even if you have a bad website design, maximum readers would go ahead and read your content to check “what’s in there for me” . But, you’ve already left a bad impression of yourself. So even if the content is great, people will treat it as amateurish just because of what surrounds it. So it is necessary to understand the importance of blog design in your website.
There are of lot of problems that you can face with an ugly/common blog design templates. If your template seems like hundreds of other sites out there, people will treat your site amateurish. Some of the readers may even confuse your site with others who share the same theme.
Similarly, if you have an attractive site, but if it goes against the message that you are trying to convey, it can still frame your content in the wrong light. For example, a journalistic blog should be different than a music related blog. Therefore, it’s not only important to have an attractive look for your site but it should also showcase the right information that you are trying to convey.
The above practice can be tricky to pull off if you don’t know what you are doing with your site.
So now the question arises, how to avoid all the above mentioned things? How to choose a blog design that supports your high quality content?
The irony is that the best blog design templates are the ones that are least noticed. The goal of a good web design should be to frame visitors’ mind and to direct him to read the content. The importance of blog design prepare visitors’ mind for the content in the blog. You need to figure out what you want your site to look like and what kind of information your blog should design convey.
To get started, here are a few questions that you should answer.
- What kind of content will I be writing? Comical, Journalistic, Jokes etc.
- What is the target audience for my blog? What can be their likes and dislikes?
- What elements are on other similar sites that users expect to see in my site also? It may be logo, elements in header, footer, about page etc.
- What are the best sites that belong to my niche? What I like about their site design? And what should elements in their design should I get inspired from?
- What should be the USP (Unique Selling Proposition) of my site that’ll help readers to identify my site?
- What message should I convey to my readers and how can my design help me in achieving that?
Once you answer the above questions, you’ll have a good vision of the importance of blog design and what you want your blog to look like. Now you can start looking for themes and best blog design templates that fit your vision.
The next part is picking up a blog themes. With so many blogs out there, it’s very difficult to have a unique theme in your blog. Many bloggers choose any attractive theme that they find, without thinking of the fact that their selected may be used in hundreds of other sites. Many of those sites will be more popular than yours and people may mistake your site with someone else’s. This happens when you choose a free blog theme. Here’s a list of 100 free WordPress Themes.
I’d recommend you to use a premium theme as these are less popular in the internet and you also get the facility of customizing it to a great extent. Take a look at this tutorial to know how to customize a WordPress theme . Use such themes that give you complete control over the importance of blog design in your website. Here are some WordPress premium themes .
No matter what technique or what theme you choose, your goal is to get a look and feel of your site that fits in your content and the message that you want to convey.
Your site design does not have to be perfect. It definitely need not be expensive. You may not win an award for the “best blog design”. It just has to be effective enough to give your content a chance to connect with your readers.
While it is true that a good content can survive a bad design (Craigslist proves it), but a bad layout imposes a very bad impression in the eyes of your visitors. Visitors may not even read a single word before bouncing off your site, solely because of your design.
Good blog design templates enhance your readers’ experience to a very large extent, right from the very beginning. The content then supports the plan to make your campaign successful.
Do you have any views regarding the importance of blog design? Do share it in our comments section for our readers.
If you are looking for a step by step process to start your own blogging, you can visit our Beginners-guide-to-blogging to reach near targeted visitors. Please feel free to leave any comment you have in your mind.