Now that you’ve decided your official brand name, it’s time to design a logo for your freelancing website. Many freelance web designers underestimate the power of logo and its importance in brand building. As opposed to creating a quick, filthy logo in your website, a logo should be made separately and with utmost consideration. Special care must be taken while creating a logo design for freelance web design site.
If you are able to create a nice, decent, well-branded and an effective logo, then you’d also have the opportunity to expand it in your business cards, advertisements, email signatures etc. Your logo itself can be the face of your brand. Your online presence can be recognized with your logo. Well, definitely it will serve the original purpose of logo design for freelancing which is to build a brand, credibility and loyalty for your campaign.
Since you are aiming to be a freelance web designer, it is very crucial that your logo should reflect your design style and hence, should be able to attract a client looking for that type of web design.
Here is a post on how you can create logo design for freelance web design from scratch.
- How to design a logo type from conception to completion
- How to design a logo from Adobe Photoshop
- How to create a logo from Photoshop (Video)
Here are some excellent web design logos from professional freelancers.
Below are some out of the box tips that you should keep in your mind while creating logo design for freelance business.
A. Client Satisfaction:
Create a logo not for yourself; create it for your clients. If you follow the rules of logo making, you’ll end up with a simple logo that resembles every other logo in your domain. Your logo must be vibrant. It should stand out you and your business from the rest of the competition. For this, you need to look and adapt the logo making rules from your own perspective. Think something new, something unique that you can implement in your logo. A client searching on the web, looking for a certain type of design should get attracted to your logo and must visit your site. This is what you need with your logo design for freelance web design.
Since you’d be using your logo on offline advertisements and business cards, it is required that you make your logo flexible. By flexible, I mean it should ideally work on a golf ball to on a printed poster. You cannot use two different logos on two different places. A single logo should reflect your business everywhere, from social media sites to business cards. This is what we say as making a logo scalable. Also yourlogo design for freelance web design should be compatible in all the web browsers. It’d be highly beneficial if your logo would remain the same even after you’ve expanded your freelancing business to a web designing firm.
A logo represents a company, a brand, a business. So, it’s important to have a background story to your logo. Logos are not designed with random selection of fonts, colors and designs. Proper care should be taken as to what your logo design for freelancing conveys to its viewers, and also the quality of your work. For example, since you are a freelance web designer, your logo should reflect the web design part. Any viewer looking at your logo must conclude that this logo belongs to an excellent web designer. For this, take care of your fonts, designs, gradients, texture etc.
Needless to say that every business wants their logo to be remembered by everyone. We all remember the Nike logo, isn’t it? This is what you should aim for while creating a logo design for freelance business campaign. The best way to make your logo memorable is to make it unique, yet keeping it simple and stylish by selecting the basic colors, basic fonts and trying out their variations.
E. Never Underestimate The Power of Fonts:
Sometimes it’s difficult to come up with a unique style, shape or symbol to add in your logo. In that case, fonts come in very handy. You can achieve a lot with fonts. Just select a font and try customizing it a bit to add that tinge of uniqueness in your logo. Take up a color and customize your font to get your logo design for freelance web design. Take the case of Facebook. Just a simple blue background and a bold font. That’s it. Look at your very own Google. What’s so extraordinary about its logo? Nothing. Just colored fonts.
F. Tagline in Logo:
One can also think of using a tagline in his/her logo, just like Nokia or Macdonald. But you should also design a version of your logo without tagline. It is because your taglines will not be visible in social media sites and will be difficult to read. Moreover, it will eat up the valuable space in your social media profile. Thus, be ready with a logo without a tagline which you can use in social networking sites. Using a tagline is just an option in logo design for freelancing .
G. Get an Opinion From a Third Party:
Rounding off all the points, your logo must be good, really good. Therefore, take an opinion from a third party and see his/her reviews. Ask your friends who’d give an honest answer to you. Many a times, in freelancing cases, even though your logo is not up to the mark, friends often misguide by saying that “this is the best logo that they had ever seen”. Hence, I’d recommend you to take the reviews of third party and ask what they like and dislike about your logo design for freelance web design.
H. Learn From Pros:
If you look at some of the successful freelance web designers’ logo, you’ll find that although their logo is simple, yet they say so much. Take a look at some of the pros in freelance web designing and learn from their logos. I’m sure you’ll come across certain points and techniques that you can use in your logo design for freelance business.
I. Answer These Questions:
Once you’ve prepared a rough sketch of your logo, answer these questions to see if you’ve achieved the target or not.
- Does this logo represent my freelance web designing career?
- Will the logo look good everywhere, right from business cards to advertisement hoardings?
- Does the logo looks well in different social media thumbnails?
- Will a stranger, who has just seen the logo for 5 seconds, remember it after 2 minutes?
- Do you really think your logo is good and appropriate for your freelance campaign?
If the answer to all these questions is yes, I think that you are able to create a nice logo for yourself.
A logo is the face of your brand. You cannot simply underestimate the power of it. There are a bunch of freelancers out there. Make sure you get yourself recognized by creating a unique and a memorable logo design for freelancing.
What factors did you keep in mind while creating logo design for freelance web design? What tips would you like to give to budding freelance web designers who will be creating a logo for their website? Give your reviews and thoughts via comments.
If you are looking for a step by step process to start your own freelance web design, you can visit our Complete guide to become freelance web designer to reach near targeted visitors. Please feel free to leave any comment you have in your mind.