Google AdSense is one of the Google’s advertising programs. Understanding how AdSense work is very simple. The source of advertisements for AdSense comes in from Google Adwords. In Adwords, advertisers who want to display their ads register themselves. AdSense finds an appropriate publisher, who has a related content (similar keywords) for those ads. Google acts like a broker agency where advertisers (who want to advertise their ads) and publishers (who want to display ads on their websites) meet. But the important criterion is that the content on the publisher’s site should be related to the ads. This matching is done by Google. So advertisers and publishers just need to register themselves in Adwords and AdSense respectively. It is the relevancy of website’s content (keywords) that calls for an advertisement which complements that content. This is the basic concept of How AdSense Work.
Basic AdSense Example
- User 1 signs up on Adwords, which implies that User A want to advertise about his product. Let’s say the product is trekking shoes in South Africa. He wants to advertise about his shoes.
- User 1 will now bid for keywords such as “shoes”, “trekking equipment”, “trekking shoes in South Africa” and other similar words. Let’s say User 1 has won the bid for all of these keywords.
- Now AdSense comes into action. AdSense spiders will now match User 1’s keywords with all the sites which have chosen similar or same keywords.
- AdSense robots will now crawl to each of the sites to examine the website and its content relevancy to the product which is “trekking shoes in South Africa”
- AdSense finds a suitable publisher by matching exact or similar keywords and content ,
- Let’s say the publisher is User 2 who has been chosen to display ads of trekking shoes in South Africa. User 2 has previously registered itself with AdSense.
- Now if any of User 2’s visitor clicks on User 1’s ad, then User 1 has to pay a particular amount to Adwords, indirectly to User 2. The money paid by User 1 is shared between Google and User 2.
- That sum paid by User 1 is normally fixed.
- So ultimately User 1, User 2 and AdSense get satisfied.