Hashtags are widely used in Twitter for marketing purposes. It is used for letting the readers know that your message relates to a specific topic. They are also used for popularizing and categorizing tweets. Not only does it help you in gaining followers but it also allows you to participate in an industry-wide conversation. A hash tag is similar to a company’s online name.
A unique hashtag for a company/organization is highly required. Below are some of the tips to use Twitter hashtags for business
Your hashtag is similar to your business logo. It identifies your brand in Twitter. You would not want to confuse people with a hashtag that is already in use to promote another event. Therefore, before applying hashtags in Twitter for your brand, plug it into Search.Twitter.com to check its uniqueness.
Promoting your company in social media is a tough task. The first step that you can put forward in the process of promotion is by promoting your hashtags in social media networks. Share the hashtag in Facebook, blog posts, in email and in any event related to the product. Remind and encourage people to use hashtags in their tweets.
Follow the rule of K.I.S.S (Keep it short and sweet) for your hashtag. It reduces the risk of typos and increases the chances of frequent use of hashtag. Twitter messages are limited to 140 characters which includes your hashtags. Short hashtags give you more space to write your messages and are also easy to remember.
Do not overindulge:
Don’t use a hashtag just for the sake of using one; not every tweet needs one. You should also limit yourself to a one or two hashtag maximum per tweet. Not only can multiple hashtags clutter a tweet, but they can also diminish its impact. Use your hashtag only when you feel relevant and only if you think that it increases the credibility of your tweet.
Check out competition:
You can easily check out the statistics of different hashtags that your competitors are using with the help of TweetStats. Gathering information about competitors provides you leverage.
Well, these were some of the best tips for using Twitter hashtags for business Follow them to optimize your campaign in social media marketing.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.