Everybody in Twitter wants more number of followers. A moot question that arises is “Do numbers really matter?” Instead of getting large number of followers, you can get ‘quality followers’ who would always be ready for your tweets. Well, most people do not understand this concept. They are only concerned about their numbers. Also, in business organization numbers matter a lot. Out of 100 quality followers, 80 may buy your offered product. But, out of 1000 followers, the number will definitely exceed 80. I think, now you have got the importance of follower number in Twitter. Followers play a very important role in Twitter (from a business point of view). Every business organization wants to increase Twitter followers for the following three reasons:
To prove you are an expert:
In actual world, if more and more people follow a rally then people identifies that rally as a strong and an effective one. They strongly believe that their leader is influential and has definitely got something in him. Similar is the case in Twitter. Higher is your follower count, more people assume that you are an expert in your field. Now, when you are tagged as a guru in your field, people would definitely buy your offered products.
To increase the chances of going viral:
More followers increase your chances of penetrating deep inside the internet. A higher number of followers heighten your chances of going viral. Your influence and your presence on the web rockets tremendously.
To increase sales:
It is very obvious that more followers mean more sales. Large followers provide you the opportunity to generate more leads and more conversions.
Let’s check out some of the ways to get more number of followers for your Twitter account.
Increase your Twitter visibility:
To increase Twitter followers, all you have got to do is to tell people that you have a Twitter account. Tell this by linking your Twitter account by Facebook, Google+, LinkedIn, blog, business and personal email signatures. Include a link of your business account in your personal tweets.
You would want to see the person behind a Twitter account you are following. Wouldn’t you? Show your face to your prospective followers. They would definitely want to see you. A smile on your profile pic will work wonders to get more followers.
Importance of Bio:
Twitter allows you to write a bio in your Twitter profile. This is one of the most important tactic to increase Twitter followers. Potential followers quickly throw their eye first on your bio to find a reason to become your follower. Do not leave this blank. Fill it with your area of expertise, your brand or your product.
Include your city name in your profile:
Name your city or region where your followers can find you. In this way, in case of local issues, business and events, people know where you are. Researches have shown that Twitter business accounts with no city name fail to gain followers.
Create a custom about page:
If possible, create a custom about page only and only for your prospective followers. Twitter allows 160 characters within your bio. 160 may not be a sufficient number for some. Hence, create a custom about page in your blog and link it to your Twitter account.
Sharing helpful and valuable content to people is the key to get more number of followers. Try to help them instead to get money from them. Create content which people can look up to and will be ready to retweets. In this way, not only you get more number of retweets but you’ll also increase Twitter followers.
Get more number of retweets:
Getting more and more number of retweets increases your online visibility. More and more number of people are transformed to prospective followers and from them you get your actual followers. Check out our post on how to get more number of retweets.
Do not flood your followers:
The content that you will be posting will definitely be related to your niche market. Make sure you do not flood your followers’ inbox with your content posts. Yes, it is required that you tweet very often, but it does not mean that you tweet 10 posts at a time. Use Buffer (an application) to schedule your posts throughout the day.
Reply to your followers as often as you can and most important, reply publicly. In this way, your followers and their sub-followers would also be able to see your post. Hence, more and more people start believing that you are taking good care of your followers.
If you want others to follow you, then you should also follow others. You cannot expect a one-way traffic in Twitter. Mutual following is highly practice in Twitter and it would not be wrong for you to do so. But do not follow every other person that you come across in Twitter. Increase your reputation by following some of the big names in the market.
Don’t use an auto-responder very often:
Often use of auto-responders tend to make people believe your account as a spam. It would just clutter your followers’ inbox which will simply annoy them.
Catch celebrities to follow you:
Celebrities are very popular in Twitter with a high follower count. There is a chance that they will tweet at you or retweet one of your own tweets, thereby increasing your Twitter visibility.
These were some of the most effective tips that I pursue. One can definitely get more followers by some absurd and strange methods. But make sure to follow Twitter Rules while doing so.
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