For a web content to be successful, it should have usefulness as well as uniqueness for your readers. The basic thing that you need to know is the requirement of your targeted audience. You start with your audience, find out what they want and give them what they desire. You should be aware of your reader requirements and provide them something that enhances their experience. Give them something that they add into their normal day to day life i.e. give them something useful. Make them say the word “Thank You” after they have read your web content.
Obviously the degree of usefulness of a web content depends on the needs of a reader. Content which may be useful to reader A may not be as useful to reader B. Useful web content may be any of the following:
i. Entertainment: Content posts are being used as an entertainment source. People love to read them for laughs, gossip and for various kinds of fun conversations.
ii. Education: Some readers are interested to learn about a particular topic. They want to get educated with the help of the content they are reading. Such kinds of readers are always in search for educational content.
iii. Information: Content writers write with an objective to provide information about a service, product or it may also be an issue, topic etc. Anything that can be used to inform the audiences is written in these kinds of posts.
iv. Debate: Some readers find it useful to participate in a debate where they can demonstrate their personal views, opinions and thoughts.
v. News: Content containing news has always found their useful niche of audience. These kinds of readers like to stay up-to date with the current affairs in the society.
vi. Community: People like to stay in community where they can connect and belong. Many sites have taken advantage of the above fact. Often, the topic involved is secondary to these connections.
The above list is just an example. Obviously there are innumerous topics which are useful to readers. Each post has its own potential to be useful in one way or the other and it would be inexpedient to amalgamate all into one.
Perhaps the best way of developing useful web content is by researching your current audiences’ readership or targeted potential audiences’ readership. You can find out about this either by surveying your readers (either formally or informally) or by asking for feedbacks. Determine their needs and desires and then give them what they want so that they can find your post useful. For a rookie web content writer, it can take a little more time in doing this research. Survey your friends and families, analyze competitive posts, and take part in forums and discussions groups on topics which involve a lot of questioning. Once you are into this, you will definitely get to know about the needs and necessities of audiences.
This is by far, the most attractive constituent of a good and a useful content. Many writers produce good, informative web content that has high degree of usefulness. But why should readers read your post. It is the level of uniqueness that provides leverage to your content with other similar contents in the market. This is the distinguishing factor which places your content at a higher position. There is a high level of competition for similar topics in the market. Uniqueness will help you stand out from the crowd. You can easily beat off your competitors in the race with unique content. Also unique content provides targeted traffic to your site and places you high in search engine rankings. To write unique web content, you need to be creative. Ideas and opinions should just flow into your mind.
To distinguish yourself, analyze other websites that belong to your niche and find out about the content they are producing. In most of the cases, it is found that sites are producing same information with the same style. As newbie you can either duplicate them, reinvent the same content in a better way or you can try to produce your own unique content. This mean to write about a somewhat different topic but also means to write unique. Both the contributions of usefulness and uniqueness can make your web content, a popular and a successful one.
There is a hint amount of difference between a ‘unique’ and an ‘original’ content. Original content is an archetype for all other contents. Some content writers refer to original content and deliver it in their own unique way. Original writing takes a deep amount of research and you will have to be a complete a complete expert in it. Unique content writing takes a lesser amount of research.
If you are looking to increase your content writing knowledge in a step by step gradual process, click on Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.