Web Writing is an art/skill. Not everybody has a knack to write for the web. Web Writing consists of two main components- copy writing and content writing. Lot of marketers do not understand the difference between web content writing and web copy writing. There is a thin line of difference between two sides of web writing. Copy writing is the style of writing text for purpose of marketing and advertising a product, service, business etc. A copy writer is a person who is employed to write advertising and publicize copy. Copy writing is done for the purpose of persuading readers to take some specific action. These actions may include buying of a product, filling up a form, e-mail subscription etc.
A copy writer always prompts the audiences to take some action. Therefore in a copy writer’s literature, one can find lots of action words such as “buy”, “earn”, “contact”, “hire us” etc. A copy writer displays the benefits of the product or as service in order to sell it. It largely involves great amount of interaction with the readers. It requires detail understanding of products and services in order to solve audiences’ queries. Once their query is solved, it becomes easy for them to buy the product for their use. A business company gives greater emphasis and relies more on this component of web writing.
All said and done about copy writing. Now lets wash and shine a the other side of web writing.
Content writing is done to inform the audiences about various products and services. A content writer may not have an objective to sell the product or to obligate visitors to take some actions. His task is just to educate people about business and provide them solutions. Interaction is also one of the tasks of a good content writer. Promotional literature is not involved in content writing. Although one may see promotions in some of the pages, but it is only for informing/educating visitors. A content writer does not require minute working of products. A content writer also uses various call to action words, but not with the same frequency and effectiveness as a copy writer.
It is the task of a content writer to bring traffic to a site by pursuing Search Engine Optimization. High search engine ranks and increased inbound links will attract traffic to a site. Now the traffic is directed to sales copies which have been written by a copy writer. Prospective and potential customers are convinced and transformed to clients with the help of copy writing. Now you can understand the vast importance of copywriting. It is this copy writing which results in sales of products, once they are informed about the products with the help of content writing.
Copy writing is a very exclusive art. One needs to have a great grasp on advertising and marketing. Content writing also requires its own set of skills. Copy writing can be termed as specialization where as content writing is a more general term. Both have their importance in their own genres. An effective marketer should give emphasis to both the parts of web writing.
If you are looking to increase your content writing knowledge in a step by step gradual process, click on Web Content Writing Guide and avail some of the excellent tips, tricks and strategies for web content writing.