Readers come to your website for information. It is your duty to provide them enough, sufficient and related information that could help solve their query. Search Engines are all about providing the best results that contain websites which they think is best for the searcher. A good search engine always display websites that can navigate readers well throughout. Therefore, it is extremely necessary to have an excellent navigational structure if you wish to get placed at high ranks. Yes, content is the king, but search engines also give importance to other factors while displaying results. And one of those factors is navigation structure. Not only for humans, but also a good navigational structure helps search engine crawlers to index different web pages with ease. If you provide a good, clean and an interlinked path, you get quick and effective indexing. Therefore, a website navigation SEO is an emphatic matter both for search engines as well as for humans.
An easy navigation structure is not only preferred by search engines, but also by human readers. Web usability should be the first matter of concern while optimizing navigation. Providing a good, user-friendly experience is essential to decrease bounce rate(the rate at which audiences leave your site). If a user cannot find what he wants in less than three clicks, he/she bounces off. Promoting right pages and providing correct links at the right time at the right place is the gist of user friendly navigation structure.
The architecture of the website should be well organized and arranged. Website structure optimization is very necessary for easy “crawlability” and accessibility.
iii. Crawl ”able” HTML Code:
iv. XML site maps:
It is highly recommended that every site should include a user-accessible XML sitemap linked from every page. Site maps are a list of all the webpages contained in a website. Take a look at the site map of Fedobe. Site maps are mainly used for easy accessibility for humans and search engines. Site maps are written in XML codes which are accessible and examined only by search engines. It helps the search engines to intelligently crawl throughout the website. Sitemaps are also implemented frequently to consolidate vast sites with depth to a manageable means. When a site contains a lot of archived content that is hard to find or isn’t properly linked internally throughout the site, an XML map can reach deeply into the site’s architecture, find and then index these pages.
v. Navigation labels:
Website navigational elements such as titles, headings, subheadings, URLs etc. should be named. Such names are called as navigational labels. Navigational labels should contain content related keyword. Actually these files are labeled in their directory. The path of that folder gives us the URL of that page.
vi. SEO URL Optimization:
Creating a friendly URL for both search engines and humans is required. The process of creating SEO friendly URL is called as SEO URL Optimization.
Follow the above techniques will help you to create a excellent website navigation SEO.
Professional SEO content Writing is not an easy task. Various factors have to be considered in this case. We have made the entire process easy for you by providing an easy and resourceful SEO Content Writing Guide For Professionals.