What do you see first in a webpage, when you land on it? Obviously, the page headline. Then, what do you do? You quickly decide whether the headline is interesting enough to read the entire page or not? If it’s interesting, you will scroll down the page to read more and if not, you bounce off. This is the common trend for all the web users and for all the web pages. Hence, it is very important to create an attractive headline. It should instill a feeling of “I want more” in your users. Once you have achieved that, they will scroll down the body of the page. The task of a good headline is to quickly capture a users’ attention. Certain points are needed to be taken care of while creating a compelling headline. Let’s discuss those points and pave out a way to create a killer sales copy headline.
A. Be Specific:
Write sales page headlines should be extremely specific because it allows your target audience to connect with the page. It also instills a level of credibility in their minds. Check out the following headlines.
“How To Gain Weight Quickly”
“How To Gain 20 pounds in 3 weeks”
Obviously, the second headline is more specific and reliable than the first headline. With specific headlines, you can also tell your readers what they will get by using your product, as is done in the second one.
B. Problem Solving:
Readers do not visit your website buy products. They come to find the solutions of their problems. Include specific keywords in the headlines which inform readers that this page has something that can help them with their problems. Some people create clever turns of phrase hoping the readers to solve the riddle. People are busy. They don’t want to waste their time on solving headline riddles. Be simple and straightforward. A “how to” write sales page headlines is frequently used by many sales pages. Think of some words which simultaneously pique readers in problem solving and expected content delivering.
C. Add Some Action Words:
It’s time to add some spice to your headline. I am not making my headline confusing. I am making it interesting. Use proper adjectives and adverbs to make your promises sound strong. Pick some words that make the relevant keywords or the desired results seem more powerful and attainable.
D. Test your headlines:
A surefire way to find the most converting headline is by continuously testing different headline for different sales pages. Give it some time and then check the results. Do not remain stagnant. Improve your sales copy headline with each change.
I have seen some extremely lengthy sales pages with poor headlines which fail to hold readers. Imagine the wastage of effort. There are some other tips on how to write sale page headlines which will supplement the tips in this post.
If you are looking for a step by step process to optimize the conversion rate of your website, you can visit our Conversion Rate Optimization Guide to turn your visitors into customers. Please feel free to leave any comment you have in your mind.