Guest posting is an effective strategy in building backlinks to your site. With blog guest posting, you not only increase the number of backlinks but you also increase your readers (traffic). The following paragraph belongs to readers who do not know what blog guest posting is.
As the name implies guest posting refers to publishing or posting an article on someone else’s website or blog. This is very obvious that other website belongs to your niche market. Now what you do in guest posting is that you provide links to your main website in your posts. In this way you are back linking yourself in others’ site. Again content comes into play. Your post should have intriguing and compelling content which can drive traffic from others’ website to yours.
Many bloggers opt for guesting posting as it has several advantages. Most of the advantages come from link building.
Guest posting can help you to improve your site/page rankings for a specific keyword. Be a guest post in high authority sites which are recognized by search engines. Such sites can provide you high quality link juice and you can rank much higher with these ranks. Include keywords in your posts and in anchor text which relates to your linked web page. This helps in increasing the search engine rankings of targeted web pages for specific keywords.
The links obtained from guest posts are permanent links and you need not worry to pay them for your links. Unlike paid links which are temporary, guest post links are permanent unless and until the site in which you have posted is not hampered.
iii. Algorithmic constancy:
The article writer need not fear about the ever changing Google algorithms. Guest post links will contribute in link building campaign. Hence it will always contribute to your SEO efforts. The main agenda is that you need to post in high quality sites.
With great quality posts you can direct large number of visitors from blogs to your websites. The site in which you will be posting will already be receiving high traffic. You can funnel in such traffic into your site.
v. I am here:
Guest posting increases the awareness of your site. If you are newly built site in your niche, then guest posting is the best way to address the internet that you are here.
How to Guest post:
Find out similar sites that belong to your niche. Also you can list out your competitors. Contact the admin of such sites. Send a humble note in which you request to post an article in their site. Provide some of the information of the article which you will be writing, if selected. Depending on the quality of your article and the relevancy between your site and the publishing site, the publisher will take decision on whether it should allow you to guest post or not.
Guest posting can be very effective provided you reach out to some of the popular blogging sites.
If you wish to learn the entire process of link building with a step by step and a detailed approach, then read our Link Building Guide which will lead you in finding high number of quality backlinks.