As we all know, that the time span a user spends on content is very low (about 94 seconds). You should also be aware of the fact in this 94 seconds, he/she does not read much of your content. Therefore you need to make your content scannable. Scannable and Readable content is a salient and a useful strategy that should be used in content writing.
Most of the people comprehend content looking for visual clues, keywords or something that can make their scanning rate slower. Users do not read on a word-by-word basis, rather they go through the page at a very fast rate.
Here is lucid list of tips and tricks to create scannable and readable content.
Lists are something which is always liked by readers. Content which includes lists are likely capable to stick the audience to their site. Avoid using long paragraphs, because audiences do not have much time. They will not go through your paragraphs. List the important points in paragraphs to let them understand to readers. Lists enhanced the credibility of a readable content.
Use formatting to emphasize points. Formatting can include use of bold, CAPITALS, italics, underlining etc. You can also add effects but do not go overboard to frustrate readers. Formatting can quickly grab users’ eye. Change font size, color, style etc.to add effects.
iii. Headings and Sub Headings:
Always use headings and sub headings throughout your posts. Not only it helps readers to find their suitable article, but it also helps in search engine optimization. Using keywords in <h> tags can bubble your search engine rankings.
Pictures can give the most effective visual impact to a reader, provided it is used carefully. They can be used to emphasize points and draw people into your post. They can really add an extra effect to your post. Break long chunks of text and insert images, pictures, and graphics in between them.
v. Borders/Block quotes:
Boxes around quotes and key points can be used to illustrate your content in a visual manner.
Do not clutter words in every inch of your provided space. Create and use spaces to help the readers know what is inside each space. Space your paragraphs carefully and do use them with small images or pictures if possible. But be sure that you do no mess your content.
vii. Short paragraphs:
Constitute your text with short paragraphs. They are usually accepted rather than long paragraphs which tend to lose the readers.
viii. Explain points clearly:
Make and explain your points as illustrative as you can. Be straightforward with your readers. Explain your main point in the first few sentences of the first paragraph rather than saving it for conclusion.
ix. Pay attention to Titles:
Titles are the first thing that an audience sees about your post. It gives the first effect about your content. So pay attention to them as likely to bring in most traffic.
x. Use Links:
Links can be provided to direct your readers for more information. They also contribute in search engine optimization. Too many links can have a negative effect on your post. Do not overuse links as it may lose you traffic.
A scannable and a readable content is very essential in this fast moving world. If you do not make your content scannable, then readers will quickly move over to other website.
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