Every online marketer should carry out SEO for online video marketing. Everybody wants to be recognized, what better way than to be present at the top of a search engine result page. Optimize your videos to get picked by search engines. This will eventually increase your number of views. Every video sharing website has its own search engine. In this post we will take the example of YouTube which is the second largest search engine after Google. Video SEO refers to those techniques which helps your video to achieve high ranks in video search engines. In this post I will tell you how ascend your video rank through YouTube SEO. A later part of this post discusses methods to achieve high ranks in normal search engines. Achieve high ranks in Google search engine for your videos.
YouTube algorithms take three factors into consideration for ranking videos within YouTube’s search results:
- Titles And Descriptions
- Number of views and recent trends
Below are the tips on how you can search engine optimize your videos for YouTube SEO.
Keywords are the words for which you want to get ranked in YouTube. When a user enters these keywords in YouTube search engine, your video should get displayed in front of him. Such words are called keywords. Use proper keywords that relates to your video. By using proper keywords, you only get interested viewers who would like to see what you have to offer. So use as many descriptive keywords as you can to get more and more viewers. Use keyword research tool to find the best one.
Titles are an important constituent of a YouTube video. You have got just a few characters to fill in. Include your targeted keywords along with your video description. Do not interject keywords for the sake of just using it. Make it look organic. Use as many keywords as you like provided you are within your limits. Do not use the same keyword twice. It can prove to be very harmful for your rankings. It may also flag your video as a spam.
A description is used to convey the message to your readers as to what the video is all about. Use primary, secondary and tertiary keyword in your description. Try to include your domain name URL in this part. Keep the keywords as close as possible without sounding odd. Keep your descriptions short and to the point.
Tags are very important for YouTube SEO. Place keywords in your tags to make your video search engine friendly. Do not use more than 10 tags or you might be flagged as spam. Use as many tags as YouTube allows in each video.
Use keywords in Channel Name:
Your user name on YouTube is also your channel name. Think of a channel name that will incorporate your keywords. This will help your viewers to get a rough idea about your video even before they see it.
Pick the most appropriate category:
It’s all about finding the right targeted users to whom you can showcase your video and then can turn them into loyal customers. So, tick out the appropriate category that best relates to your target audience and video content.
Get more number of views:
Increasing the popularity of your online videos is one of the better techniques to get high ranks in YouTube search engine. Check our post on How to get more number of views for YouTube videos.
These were some of the basic tips that you can follow to achieve high ranks in YouTube search results. Let’s check out some techniques which would help you get high ranks in Google. The above techniques are also included in this process, since YouTube is owned by Google.
Upload your videos on YouTube:
If you upload your videos directly on YouTube, you are absolutely certain that your video will definitely be indexed by Google. This is the first step of the entire process to let Google know about your video. There are millions and millions of websites that still remain ghosts to Google.
Get more views:
Similar to the process of traditional web pages, Google checks the popularity of YouTube videos to include it in its embedded search. The more popular a video is, the higher will be its rank in Google. By popularity, I refer to the number of views of that video. Get more views for your YouTube videos to enhance your chances to get high ranks in Google’s blended search (traditional web pages + YouTube videos).
Videos with Texts:
Make it easier on the search engines’ part to help them understand about what the content in your video is all about. Google will get a better understanding of your video content if you:
- Write an introduction for the video. Video comes just after this introductory text.
- Insert the transcript just under the video. You can use services like SpeechPad to obtain video transcripts.
Submissions In Video Sitemaps:
Google utilizes its crawlers and spiders to index traditional webpages. Unfortunately it fails to read flash content, i.e. video content is quite invisible to Google crawlers. Therefore it analyzes title tags and descriptions to know what the video is all about. Therefore, the best way to appear in Google’s blended search results is to submit your video to Google using a Video Sitemap in their Webmasters tool suite. Video Sitemaps are very useful for YouTube SEO.
Use Long Tail keywords:
Similar to normal SEO, it is much easier to get ranked for long-tailed keywords. The proper placement of these keywords is described above. You may also consider submitting the same video multiple times with different title names.
Build Backlinks for your video:
Backlinks are an important constituent for SEO, including video SEO. Build organic links to your website. Check out our post on how to get excellent backlinks . This will increase your video authority in the entire web world. You can also take a look at our Link Building Guide for creating links.
We find that you get a better advantage for your videos rather than your web pages. Also videos level the ground for competition in rankings.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.