Since this guide is dedicated to social media marketing, we would be focusing on using YouTube, an online video sharing network, for your business. For internet users, online videos have literally become synonym for YouTube. YouTube is an extremely popular online video sharing/viewing site. It allows anyone in any corner of the world to upload and share videos. Similar to Facebook, you can comment or like others’ videos. The popularity of online videos has obligated business owners to make use of YouTube for their marketing/advertising platform. But similar to any other marketing tool, it has to be used and handled very carefully. Checkout some useful YouTube tips for business.
Create an authentic profile/channel:
It is very crucial to create an authentic profile/channel. Viewers generally tend to review the profile of the video owner to see how many friends it has, the number of subscribers, how many channel views it has and other information. Submitting a video with a lame account may raise a cloud of suspicion on your viewers/prospective customers’ minds. Create a customized channel to add and showcase your company’s branding. A channel also gives viewers an option to subscribe to your content. A powerful and an authentic profile/channel convey credibility and builds trust for your business.
Get into YouTube Community:
One of the most powerful YouTube tips for business is to get yourself involved in the YouTube community. YouTube has a very strong community of video viewers and followers. Get your name around within this community. Make comments in others’ videos that belong to your niche. Join niche-related groups and get into discussions. Tweet and share others’ videos as well yours. Be popular with targeted audience. Take a look at different content videos to find the products that can help you in your business. Try to be a hero. People will definitely accept your offered products and services once you have managed to get that kind of status.
Connective and relevant content:
Try to fill the void in your market with the help of your content. Connect with your audience via your content. Create valuable and engaging information that interests viewers in you and your company. This helps in building trust and a special kind of relationship. Tell them how to use your product creatively, include call to action words, and include a link at the end of your website. Including a link not only helps your readers but it also helps Google to rank you in its search engine.
Optimize your video:
Always conduct the process of SEO in your videos. High place in search engine rankings can get you a high number of prospective customers. Optimizing your videos for SEO is a simple task with some customization of title tags and description.
Popularize your video:
It is your task to popularize your videos. Share it through your e-mail and other social networks. Every time you submit/upload an informative video, post it on Facebook, Twitter, Blogs, and website etc. Ask others to share it and ask them to use your video in their website. Your main goal here is to get more and more number of views. The number of opportunities for making sales increases. Be sure to maintain a perfect balance. Do not litter you and your friends’ entire web space with your videos; else you will be highly ignored.
Update fresh content:
Upload quality and fresh content to keep your subscribers engaged to your YouTube channel. Not only it helps you to engage with your present subscribers but also finds potential users for you. It is recommended to remove old videos, freshen them up and then re-submit it to your channel to give it a new look.
Adding subtitles to your videos is a great practice, especially for “how to” videos. Viewers can easily take note of your process and steps. More importantly, adding subtitles aids hearing impaired viewers. Thereby, you leave no chance of making your content available to the entire world. By adding subtitles, you try to make your audiences know that you are here to educate them rather making product sales.
Remove nuisance comments:
Act quickly to remove offensive comments. YouTube provides you the power to delete such spammy remarks from your offenders and competitors. This requires sharp judgment. It’s not a good idea to remove negative or critical comments, but you should definitely delete such comments that make use of offensive language. You also have the ability to block a particular user; well this should be your last resort in case. This is definitely one of the smarter YouTube tips for business.
Use YouTube Analytics Tool:
YouTube provides free detailed analytics of every video via the “Insight” button. YouTube Analytics tool should not be ignored as it provides valuable stats and some very useful data such as how users came across the video including the links that directed them to your video.
Include your business logo at the beginning and at the end of your video. Create a particular voice or a tone to make up a personality for your videos. Be sure that this tone matches with other established branded tone. Grab every other opportunity that makes you unique. Use a call to action at the end of your video to direct your viewers. Be creative and tailor your videos according to the needs and desires of your targeted audience. This builds a brand for your products.
Collage your videos with your business with these YouTube tips for business.
Make social networking sites as your marketing platform with Social Media Marketing Guide. Get the most out of your social networks to optimize your business.