Are you too one of those struggling to find ways to grow your subscriber base? Well, you’re not alone. For a lot of new businesses growing their email subscriber base is always a challenge. Most small businesses struggle with finding ways to do so despite having established an online presence. However, if the right steps are followed, one can easily increase their subscribers over a span of time. Here are some ways how;
1) Creating awareness about your product
Most businesses make the mistake of assuming that people understand what their product is all about and would immediately subscribe to know more about the product. However, the truth is that people don’t always understand what your business is about and so you need to first focus on creating awareness about your product, clearly communicating what you do and how you are helping customers. People will only sign up or subscribe to your newsletter when they know it has some benefit to offer to them.
2) Avoid asking for a lot of personal information
In today’s day and age with personal information constantly being misused, people think twice before sharing any personal information about themselves. If you wish to obtain a potential customer’s email address then that is all you need. Avoid asking for additional details like name, phone number etc. Make the process quicker and easier, only ask for their email address and you will definitely see more subscriptions.
3) Thank you message post subscription
Once the user has signed up, it is important that a Thank You message pops up. One may wonder why that would even be important as the person has already subscribed. Well, the reason is that your ultimate goal for increasing sign ups is always converting the subscriber into a buyer and that is exactly why a Thank You page is needed. With the Thank You page, you could offer a 20-30% discount to the subscriber to purchase from you or you could even initiate a referral campaign by asking the subscribers to refer a friend, in return for maybe a free product or a discount coupon. In this way, you will not only grow your subscriber base but also convert your new subscriber into a buyer.
4) Increase your subscriber base through social media
We all know how powerful social media is so why not use it to increase your subscribers. You can post the link to your email subscription landing page and share it as a post or Tweet about it. Moreover, you could promote the percentage discount being offered to new subscribers to encourage more sign-ups.
5) Offer an incentive
It is no surprise that people love freebies so why not give them some incentive to sign up e.g. A free t-shirt, A discount code/gift voucher, Free knowledge (an e-book or a course relevant to your audience and your business)
6) Creating engaging email content that’s shareable
While this may seem obvious to many, the sad truth is that not all businesses focus on creating amazing email content. Just conveying your message via an email isn’t important, what’s more important is conveying your message in a manner such that engages the recipient and he/she would consider sharing it with a friend. In fact, you should encourage consumers to share your newsletter with a friend or relative because why not? That is exactly how you’ll grow your email base.
7) Subscription boxes to be placed across the website
Quite often, most businesses only have opt-in forms on their homepage thinking that it would be enough to get them subscribers but reality is that it isn’t enough. Customers don’t always land on your home page, they could land anywhere on your website. This is why the key to getting more subscribers includes opt-in forms across your website so that if a user lands on any page on your website, he/she can easily subscribe to your newsletter.
8) Minimize your unsubscribes
This is a no-brainer, to increase your subscribers, not only do you need to get more people to sign-up but your also need to minimize the number of people who unsubscribe to your newsletter. So how do you do that?
- Do not bombard customers with emails. Test email frequency so you know how often you should send out emails. This would ensure that customers don’t feel the need to press the unsubscribe button.
- Craft engaging emails that are a value addition to the customer else they will soon be bored of your content and unsubscribe.
- Understand unsubscribe trends. A drop off in opens and click is probably pointing towards customers who will soon be unsubscribing. Try re-engaging with them to prevent them from unsubscribi
So, if you’re looking to increasing your email sign ups, you have to put in the effort. Nothing comes easy. Try out the tips mentioned above and you will definitely see an increase in your subscribers.
Fedobe helps small-medium-large brands in email marketing, automation and more. Feel free to reach out to us at firstname.lastname@example.org if you are looking for help in growing your email lists and running email marketing campaign for your brand.