Your Equal Thinking Partner in Digital Commerce.

Fedobe was founded in year 2010 with an objective to become a leading digital commerce solution provider. Today with 200+ happy customers, we continue to grow fast as one of the leading Magento solutions provider with global customers across Scandinavia, Germany & Australia.
For our customers, Fedobe is considered their strategic thinking partner which shapes the future of their business along with them. Having worked in the eCommerce industry for nearly a decade, we have significant experience in customer empathy and business understanding from a broader angle. We have worked as partners to many large eCommerce brands and retailers and help them ride their business growth with Magento.




Chief Executive Officer
Stockholm, Sweden


oydeep has over 20 years of experience in leading business development for globally successful IT Consulting companies. A significant part of his experience is in the Nordic and DACH regions in Europe.

Having built successful sales and operations in competitive marketplaces, Joydeep has experience in spearheading and managing profit centers with a keen eye for customer satisfaction. Forging teams into a customer centric and agile mindset, Joydeep has created significantly successful business in his previous avatars.

Fedobe is gearing up for a successful future with Joydeep’s leadership and global network.
Joydeep plays the role of CEO defined as customer focused, emphatic relationships and organizational excellence.


Country Manager UK
London, UK


eter Hodgson is a visionary leader with over 30 years entrepreneurial business and start-up expertise. He operates at Board-level as a brand ambassador for large and small businesses and as a change agent in disruptive new technologies.

Peter has demonstrated excellence in business development, forging partnerships, bidding teams and negotiating contracts, with an unwavering focus on delivery and customer satisfaction.

Peter oversees Fedobe’s UK expansion through strategic partnerships and innovative digital transformation strategies.


Country Manager UAE
Dubai, UAE


ohamed Shawky has over 15+ years of rewarding career with an insightful exposure & entrepreneurial vision to startup companies, IT management, business delivery and rollout, planning and vision for future projects.

Adept at eCommerce, business development, supplier/reseller networks, social media strategy formulation, digital marketing, business procurement, team management and leadership.

Expert in quality assurance and setting organization standards, process development and re-engineering / interaction of business processes & technology. Business savvy professional with solid technical background to develop eBusiness portfolios that increase top and bottom line performance.



Chief Creative Officer
Bhubaneswar, India


weta has nearly 10 years of experience in the digital creative direction for luxury fashion ecommerce businesses, that vision through technology, design and marketing strategies.

With an eye for detail and a knack for inspiring others, Sweta brings significant experience in customer empathy, business understanding and collaboratively addressing customer challenges. She can proudly stand up to the claim that she has made a difference to every customer that have put their trust in her.

Leading from the front, Sweta mentors and manages the entire team to bring innovative digital customer experiences. Sweta constantly invites the team to challenge her and the customers’ way of thinking.


Chief Technology Officer
Bhubaneswar, India


uru has over 10 years of experience in building scalable and robust technology solutions, platform architecture, product design and process development. A large part of this is in ecommerce and supply chain automation.

Guru has expertise in business analysis and IT architecturing, especially with complex, scalable and integrated cloud based systems. As ecommerce technology undergoes a radical transition with consolidation of existing technologies by large players and the opportunities and threats this poses to customers, Guru can be the trusted advisor with his experience.

Guru is a technology nerd, on high octane, responsible for overall technology offerings of Fedobe.


Chief People Officer
Bhubaneswar, India


ajdeep lends his significant experience to help Fedobe in the areas of culture & career. As CPO, Rajdeep leads Fedobe’s programs like fun@work, happiness, wellness and community contributions.
Prior to being an entrepreneur for over a decade in the space of design studio and architecture, Rajdeep worked in the IT industry in leading positions in the Ministry of Interior in Qatar.

Rajdeep oversees Fedobe’s global employment brand to attract top-level talent as the company continues to grow and enter new markets.

Rachel Lobo

Customer Relationship
Stockholm, Sweden


achel is an e-commerce and digital marketing enthusiast with experience in planning, creating and executing successful digital campaigns in competitive markets.

She has prior experience of working at a Rocket Internet e-commerce startup, Daraz (subsidiary of Alibaba) where she coordinated digital marketing for top brands like L’Oréal and Proctor& Gambles.

With empathy towards customer’s business and a booster attitude, Rachel leads customer relationships in Fedobe.


vCommerce Lead
Stockholm, Sweden


amanjot is a Machine Learning and AI expert with vast experience in Speech Recognition and Natural Language Processing. Ramanjot is passionate about consulting, coaching and training businesses and individuals on leveraging Machine Learning and AI solutions.

With a proven track record in successfully building and launching world-class AI products, Ramanjot is responsible for developing the next generation vCommerce bot for smoother customer experience.


Marketing Communications Advisor
Hyderabad, India


urali Duggineni is a marketing communications professional with over 20 years of experience in digital, content, social media marketing, and branding. Murali brings in rich expertise in managing content-driven businesses in the IT, and the Learning & Development sectors.

A professional quizzer with expertise in setting up knowledge centres, in his most recent stint, Murali headed the content for the regional version of the internationally acclaimed game-show Who Wants to be a Millionaire.

Murali oversees digital marketing, communication and positioning.